Senior Performance Marketing Manager

About Us

Nourish is on a mission to improve peoples health by making it easy to eat well. Nutrition-related chronic disease is the largest and most overlooked crisis in the world. Food can be medicine: working with a Registered Dietitian is one of the most effective interventions available but <1% of eligible Americans use their covered benefits.

Nourish is building an AI-native patient-friendly healthcare system centered on nutrition that improves outcomes lowers costs and helps people live healthier longer lives. We launched three years ago are live in all 50 states and already have thousands of dietitians and hundreds of thousands of patients on the platform.

We are growing quickly have partnered with national health insurance companies and provider groups and have raised $115M from top-tier VCs including JP Morgan Growth Equity Thrive Capital Index Ventures Y Combinator Maverick Ventures Box Group Atomico G Squared and Pinegrove Venture Partners. Our angel investors include world-class healthcare founders from Oscar Rightway Health Headway Spring Health and Alto Pharmacy as well as soccer star Alex Morgan and the founders from Olipop and Notion.

Learn more about us here and read about our recent Series B here.

About the Role

As a Senior Performance Marketing Manager youll take end-to-end ownership of our most important growth channels Paid Social. Youll operate at the intersection of data strategy and execution running high-impact experiments uncovering performance insights and helping us scale a mission-critical growth engine.

Youll report to our Director of Growth and work closely with peers across Creative Analytics Finance and Product. This is a great opportunity to fully own channel strategy and execution and drive the growth of the business.

This role is full-time and based in NYC (expectation to be in-person 34 days/week with some remote flexibility) or San Francisco Bay Area.

Key Responsibilities & Opportunity:

• Own the strategy and execution of Paid Social: Youll be responsible for driving efficient growth on these channels end-to-end including setting strategy making capital allocation decisions launching experiments and making data-driven optimizations.
• Lead strategic analysis and problem-solving: Youll proactively identify key growth opportunities design and execute analyses to understand whats working (and whats not) and translate insights into clear next steps.
• Collaborate across teams to drive performance: Youll work closely with internal partners (Creative Influencer Analytics Product) to ensure were launching the best possible ads and learning as much as we can from every dollar spent.
• Own reporting pacing and forecasting: Youll build and maintain channel-level performance reports that inform company-wide decisions and ensure were hitting goals.
• Drive experimentation and learning: Youll build a roadmap of high-impact tests (across targeting creative budget strategy etc.) and lead execution always focused on improving customer acquisition and efficiency.

Youre a great fit if you:

• Have 5-6 years of experience in Paid Social media buying (Meta TikTok YouTube).
• Are extremely data-driven with the analytical horsepower to solve problems using data and uncover performance trends. You approach problems with first-principles thinking and a sharp strategic lens.
• Are creative with strong instincts for what does and doesnt work in paid ads.
• Are an exceptionally fast learner who ramps up quickly in unfamiliar domains. Youre naturally curious and dont need much direction to get moving.
• Are a collaborative problem-solver who communicates clearly and works well across disciplinesincluding creative technical and analytical stakeholders.
• Are detail-oriented and methodical whether its structuring a test reviewing data or QAing a system. You sweat the small stuff because it matters.
• Are scrappy action-oriented and self-motivated. Youre excited to get your hands dirty and solve problems at both the strategic and tactical levels.
• Thrive in high-pressure fast-paced environments where priorities shift and stakes are high.

More Information