Vice President of Wholesale Merchandising
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Job Location:
Burlingame, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
As the Vice President of Wholesale Merchandising at Balsam Brands you will set the strategic direction and vision for the merchandising function across the GE and wholesale brands. You will lead a high-performing team and oversee all aspects of category development ensuring product assortments packaging and pricing strategies are optimized for scale and aligned with long-term growth and brand equity objectives in wholesale and mass market retail channels. This executive role requires a visionary leader with deep expertise in consumer insights product positioning and commercialization strategy to elevate our presence across physical and omnichannel environments.
This full-time position reports to the Chief Merchandising Officer and is expected to work in a hybrid model which currently includes Monday Tuesday and Wednesday in our bay area offices.
What youll do:
Strategic Leadership & Vision
- Define and evolve the 35-year merchandising strategy across wholesale and growth channels ensuring alignment with company-wide objectives and brand positioning.
- Lead enterprise-level portfolio planning identifying white space opportunities and innovation areas to strengthen market leadership.
Category Ownership & Commercial Impact
- Oversee category performance across all growth brands holding accountability for revenue margin and market share goals.
- Guide high-impact merchandising and pricing strategies ensuring product differentiation and customer value alignment in mass market settings.
Team Development & Cross-functional Influence
- Lead the team to achieve business outcomes by promoting collaboration and alignment with organizational values; translate company initiatives into a clear vision aligning team actions with company priorities while fostering performance and professional development.
- Foster deep collaboration across Product Development Planning Marketing and Operations to ensure end-to-end commercialization success.
Market & Consumer Insight Integration
- Champion the use of market data retail trends and shopper insights to drive decision-making and innovation across assortments and packaging.
- Serve as a thought leader externally shaping the companys perspective on retail trends and customer behavior in the category.
Strategic Partnerships & Vendor Management
- Oversee high-stakes vendor partnerships and contract negotiations driving long-term value creation and supply chain resilience.
- Represent Balsam Brands in critical partner engagements including national buyer meetings trade shows and executive briefings.
- Collaborate with key vendor and manufacturing partners on product development ensuring innovation pipelines align with market trends cost targets and scalability requirements.
What you bring to the table:
- 17 years of progressive experience in merchandising category management or product strategy including executive-level leadership.
- Demonstrated success leading strategic merchandising for high-volume mass market brands across omnichannel environments.
- Expertise in assortment architecture shelf strategy planogramming and consumer packaging for physical retail.
- Exceptional financial acumen with a proven track record of managing complex P&Ls and optimizing margin performance.
- Strong leadership and talent development skills with experience building high-functioning teams and managing through change.
- Deep understanding of retail economics consumer behavior and supply chain dynamics.
- Bachelors degree required; MBA or advanced degree preferred.
About Us: Balsam Brands is a global omnichannel retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building authenticity and doing the right thing. We have steadily growing teams in Boise the Bay Area Dublin the Philippines Canada and Mexico.
The companys mission is to create joy together. We empower our team and partners to love what they do provide products and experiences that inspire meaningful moments with family and friends and give back to our families and communities in impactful ways. When you join Balsam Brands youll find a culture of caring people doing challenging work and building a welcoming workplace.
- Check out our flagship brand Balsam Hill:
- Balsam Brands in Forbes: Brands on LinkedIn: Balsam Brands we strive to offer a competitive compensation and benefits package. For permanent full-time team members our current package includes:
- Competitive compensation including a cash-based incentive plan; salary is reviewed yearly and may be adjusted as part of the normal compensation review process
- Comprehensive Medical Dental and Vision coverage with 100% of monthly premiums covered for team members and 85% employer-paid premiums for other coverage tiers that include dependents
- Up to $2000 annual funding toward HSA accounts
- Medical transit dependent care FSA
- Infertility coverage offered on all medical plans
- Generous parental leave program and flexible return options
- Company-paid life and AD&D insurance
- Company-paid short and long-term disability insurance
- 401(k) with dollar-for-dollar company match up to $4000 per calendar year
- Employee Assistance Program (EAP) and other mental health and wellness perks
- Paid holidays annual shutdown week PTO and volunteer time-off (VTO) packages
- Paid 5-week sabbatical leave after 10 years of employment
- Annual continuous learning benefit up to $1000 per person per fiscal year
- Up to $300 flexible reimbursement to support setup of new team members work-from-home environment
- Generous team member merchandise discount
- Valuable extras: identity theft protection subsidized parking monthly wellness pet insurance accident & critical illness insurance
The base pay range for this position is: $205000 to $256000. Please note that placement within the posted salary range is based on several factors including geographic location experience skills alignment with role requirements and other job-related factors. It is uncommon for offers to be made at the top of the range as this typically reflects a candidate who exceeds all role requirements and brings significant directly applicable experience. We benchmark our pay ranges against current external data sources and regularly review compensation for our team members. Balsam Brands is committed to providing our team members with an internally fair externally competitive and fiscally prudent total compensation package administered in a simple and consistent manner.
At Balsam Brands we strive to build a diverse equitable and inclusive team to fulfill our purpose to create joy together. Balsam Brands is proud to be an equal opportunity employer. We encourage people from all backgrounds ages abilities and experiences to apply. We do not discriminate on the basis of race ethnicity religion national origin citizenship marital or family status disability sexual orientation gender identity or expression pregnancy or caregiver status veteran status or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process to perform essential job functions and to receive other benefits and privileges of employment.
#LI-Hybrid
Additional Information :
All your information will be kept confidential according to EEO guidelines.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Change Management
- Financial Services
- Growing Experience
- Managed Care
- Management Experience
- Analysis Skills
- Senior Leadership
- Performance Management
- Process Management
- Leadership Experience
- negotiation
- Analytics
About Company
Balsam Brands is a global eCommerce retailer with roots in holiday and home décor. Our flagship brand is Balsam Hill, the worlds leading retailer of artificial Christmas trees and holiday décor. We strive for excellence in everything we do and present a unique opportunity for those ... View more
