Food & Beverage Marketing Coordinator

POSITION SUMMAY

You will be key person between Marketing F&B Operations and seven luxury restaurant teamsturning brand strategy into guest-loved experiences that drive covers and revenue. Reporting to the Marketing Manager youll execute the strategic F&B marketing plan coordinate launches and campaigns across outlets and own our core digital levers (web reservations CRM gifting).

CORE RESPONSIBILITIES

Strategy & Planning

• Support the development and execution of the annual F&B marketing strategy for seven luxury outlets aligned to hotel and brand goals.
• Identify target audiences and craft tailored campaigns to drive awareness engagement reservations and check average.
• Conduct market/guest research and monitor competitor activity to surface actionable insights and opportunities.
• Assist with F&B marketing budget planning; track spend POs and ROI by initiative.

Digital Marketing & CRM

• Maintain and develop each restaurants website pages and outlet listings; ensure menus hours photography and CTAs are always current.
• Lead MoreCravings updates in partnership with Marriott Digital Field Marketing to maximize discovery and conversion.
• Be Champion online reservation platforms (Eat2Eat SevenRooms OpenTable): optimize profiles availability tags widgets and promo modules; align with hosts/restaurant managers on pacing and no-show reduction.
• Plan and execute a monthly digital newsletter via LCB (Marriotts CRM product): build audience segments create content set up journeys deploy and report on performance.
• Champion Gift Selling Online Platforms: own setup promotions landing pages codes and reporting; train F&B teams on usage and guest redemption; provide ongoing support.
• Coordinate and manage email marketing initiatives (ad-hoc campaigns pre-arrival upsells post-visit thank-you/ratings prompts).

Social Media & Reputation

• Oversee the F&B social presence (Instagram Facebook): editorial calendar daily posting community management and timely response to comments/DMs.
• Plan paid/boosted campaigns to drive event RSVPs reservations and gift sales; track results and optimize.
• Monitor and respond to online reviews (Google TripAdvisor OTAs) in brand voice; escalate service issues to Ops; mine feedback for insights.

Content Creation & Collateral

• Write brand-aligned copy for menus social captions web pages newsletters and promo assets.
• Design and update menus flyers table tents digital signage and screens.
• Brief organize and oversee photo/video shoots (shot lists styling usage rights and post-production); maintain an up-to-date asset library.

Events & Activations

• Co-create concepts and promotional plans for themed brunches wine dinners chef collaborations and seasonal activations.
• Drive end-to-end event marketing: positioning messaging content paid support partner amplification RSVPs and on-site capture.
• Coordinate décor entertainment and setup with Opsensuring on-brand execution.

Partnerships & Collaborations

• Cultivate relationships with local businesses wineries producers media and influencers to extend reach and credibility.
• Manage external collaborators (agencies photographers designers influencers) for quality and on-time delivery.

Cross-Functional Coordination

• Be the daily bridge between Marketing and Operations: share calendars campaign toolkits and SOPs; gather feedback; ensure floor teams are enabled.

Analytics & Reporting

• Track KPIs across channels: reach engagement CTR open rate reservations covers RevPASH impact gift sales and campaign ROI.
• Produce concise monthly dashboards and insights; recommend next steps and tests.

What Youll Own (Platforms & Processes)

• Websites & outlet pages (Hotel Website Restaurant Sites MoreCravings)
• Reservations ecosystems (Eat2Eat SevenRooms OpenTable)
• LCB newsletters & CRM journeys
• Gift selling platforms (setup promos training reporting)
• Social channels (content community paid boosts)
• Asset production (photo/video shoots collateral digital signage)

QUALIFICATIONS AND EXPERIENCE:

• 24 years in F&B hospitality lifestyle or agency marketing.
• Strong writer/storyteller with design sensibility; comfortable with Canva/Adobe/Epsilon and short-form video workflows.
• Hands-on with web CMS social schedulers and CRM tools; bonus points for SevenRooms/OpenTable/MoreCravings/LCB experience.
• Data-curious: you measure learn and iterate.
• Organized proactive and collaborativeequally at home on the restaurant floor and in the content calendar.