Technology and Data Specialist (Marketing)

Available Location: Bengaluru India

About Cloudflare

At Cloudflare we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the worlds largest networks that powers approximately 25 million Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware installing software or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network which gets smarter with every request. As a result they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazines Top Company Cultures list and ranked among the Worlds Most Innovative Companies by Fast Company.

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!

About the role

The Marketing Operations and Technology Team provides platforms people and processes necessary for Global Marketing to plan execute and optimize global integrated campaigns at scale and accelerate visitors through stages of the buying cycle. We are looking for a curious self-motivated superstar to support the enablement of our analytical platforms that fuel our marketing initiatives.

Were looking for a solution driven data architect who can go beyond simple tracking and reporting. You will facilitate collaboration across many stakeholders to ensure reporting requirements are met. If you are passionate about delivering best in class data solutions architecture that facilitates customer journey growth and analysis we want to hear from you.

Key responsibilities:

• Develop infrastructure to deliver actionable insights: Solution across multiple tool sets. including Adobe Analytics GA4 Salesforce and BigQuery. Leverage multipoint architecture to deliver robust dashboards to drive customer journey insights and segment creation for personalization activities.
• Stitch & synthesize data: Query extract and blend large datasets from multiple sources including our web analytics platform BI database CRM and marketing automation platforms.
• Champion data-driven culture: Advocate for data literacy within the marketing organization proactively sharing insights in internal communication forums and helping stakeholders ask the right questions.
• Govern tag management: Implement tracking across our TMS platforms: Zaraz GTM Adobe Launch
• Pixel governance and management: Deliver requirements to marketing engineering teams for pixel deployment. Audit properties for pixel counts and relevance.

Experience

• 6 years experience working in a large B2B D2C SaaS or enterprise cloud company
• 5 years of experience in a data analytics role preferably within marketing web analytics or product analytics
• 5 years experience implementing data analytics tracking systems.
• Deep hands-on experience with at least one enterprise-level web analytics platform (e.g. Adobe Analytics Google Analytics 4 etc.) in a very high web traffic environment
• Experience with A/B/n testing implementations
• Experience with data warehouses like BigQuery Snowflake or similar
• Proficiency in SQL for querying complex large-scale datasets
• Knowledge of statistical programming languages such as Python or R is a plus
• Familiarity with analyzing data from CRM (e.g. Salesforce) and Marketing Automation (e.g. Marketo) platforms to create a full-funnel view
• Proven expertise in creating impactful dashboards and data visualizations using tools like Tableau Looker Studio etc
• Exceptional communication and storytelling skills with the ability to translate analytical findings into clear concise and actionable recommendations
• Bachelors degree in a quantitative field (e.g. Statistics Economics Computer Science Mathematics) or equivalent practical experience is preferred

What Makes Cloudflare Special

Were not just a highly ambitious large-scale technology company. Were a highly ambitious large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: Since 2014 weve equipped more than 2400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work technology already used by Cloudflares enterprise customers--at no cost.

Athenian Project: In 2017 we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free so that their constituents have access to election information and voter registration. Since the project weve provided services to more than 425 local government election websites in 33 states.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Heres the deal - we dont store client IP addresses never ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something youd like to be a part of Wed love to hear from you!

This position may require access to information protected under U.S. export control laws including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their or any other persons perceived or actual race color religion sex gender gender identity gender expression sexual orientation national origin ancestry citizenship age physical or mental disability medical condition family care status or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include but are not limited to changing the application process providing documents in an alternate format using a sign language interpreter or using specialized equipment. If you require a reasonable accommodation to apply for a job please contact us via e-mail at or via mail at 101 Townsend St. San Francisco CA 94107.