Senior Associate, CRM Quality Assurance

Bengaluru - India

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

GALE is a business agency that brings business insights to brand storytelling and activates it across every channel. With expertise in business strategy media CRM addressable and brand communications performance marketing and technology GALE creates integrated marketing systems and communications that grow businesses. Founded in 2014 the agency currently has offices in New York Toronto. Los Angeles Austin Denver Detroit London Bengaluru Singapore.

Some brands we work with: Chipotle Hard Rock and MilkPEP H&R Block Dropbox Hertz and Pella. If youre driven by a passion to build something great a desire to innovate and a commitment to achieve excellence in your craft GALE is a great place for you.

CRM Quality Assurance

About the Role
We are seeking a detail-oriented and experienced Senior QA Associate to join our growing team in the Marketing Technology domain. The ideal candidate will have a strong foundation in QA principles and testing methodologies with proven experience across the software development lifecycle. Familiarity with marketing automation platforms such as Salesforce Marketing Cloud (SFMC) or Braze is a strong plus.
This is a great opportunity for someone who thrives in a dynamic environment is passionate about quality assurance and enjoys working closely with cross-functional teams to deliver exceptional digital experiences.

Key Responsibilities

Design develop and execute comprehensive test plans and test cases for email campaigns including content personalization dynamic blocks tracking and rendering across devices and clients.
Perform functional non-functional regression integration and end-to-end testing for email journeys segmentation logic audience criteria and campaign automation flows.
Validate audience segments targeting rules and triggers within platforms like Salesforce Marketing Cloud (SFMC) and Braze.
Test and validate campaign automations journey flows and scheduled or event-based triggers for accuracy and consistency.
Identify document and track defects; collaborate closely with developers campaign managers and stakeholders to resolve issues efficiently.
Participate in campaign planning and requirement review sessions to identify potential quality risks and provide QA inputs early in the process.
Contribute to continuous process improvements including QA documentation checklists and potential automation strategies.

Required Skills and Experience

Minimum of 5 years of hands-on experience in Quality Assurance preferably within the email marketing or marketing automation domain.
Familiarity with web technologies such as HTML CSS and JavaScript specifically in the context of email development rendering and responsiveness.
Experience with at least one email marketing automation platform (e.g. Salesforce Marketing Cloud Braze Eloqua or similar).
Strong hands-on experience with API testing tools like Postman.
Good knowledge in writing and executing SQL queries for data validation and campaign testing.
Experience collaborating with design teams and reviewing email layouts using tools like Figma.

Preferred Qualifications

Working experience with Salesforce Marketing Cloud (SFMC) or Braze is highly desirable.
Solid understanding of marketing tech QA workflows including campaign testing segmentation logic audience targeting and Email/SMS/Push Notification rendering.
Exposure to testing multi-step journeys automations and event-based triggers within marketing platforms.
Familiarity with agile methodologies and project management tools such as JIRA or Smartsheet.

Our Commitment to Inclusion

We believe in inclusivity and do our best work when people with diverse perspectives backgrounds and skills are brought together. Our Core Values are at the root of GALEs collaborative environment and help to foster a strong community. Our Code of Conduct Human Resources policies and executive investment in inclusion further support and protect GALEs inclusive workplace. GALE is an equal opportunity employer. All applicants will be considered for employment without attention to race color religion sex sexual orientation gender identity national origin veteran or disability status.

Our Hiring Process

We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process will allow you to meet a range of people from various disciplines and domains. Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview.

Required Experience:

Senior IC

CRM Quality Assurance

About the Role
We are seeking a detail-oriented and experienced Senior QA Associate to join our growing team in the Marketing Technology domain. The ideal candidate will have a strong foundation in QA principles and testing methodologies with proven experience across the software development lifecycle. Familiarity with marketing automation platforms such as Salesforce Marketing Cloud (SFMC) or Braze is a strong plus.
This is a great opportunity for someone who thrives in a dynamic environment is passionate about quality assurance and enjoys working closely with cross-functional teams to deliver exceptional digital experiences.

Key Responsibilities

Design develop and execute comprehensive test plans and test cases for email campaigns including content personalization dynamic blocks tracking and rendering across devices and clients.
Perform functional non-functional regression integration and end-to-end testing for email journeys segmentation logic audience criteria and campaign automation flows.
Validate audience segments targeting rules and triggers within platforms like Salesforce Marketing Cloud (SFMC) and Braze.
Test and validate campaign automations journey flows and scheduled or event-based triggers for accuracy and consistency.
Identify document and track defects; collaborate closely with developers campaign managers and stakeholders to resolve issues efficiently.
Participate in campaign planning and requirement review sessions to identify potential quality risks and provide QA inputs early in the process.
Contribute to continuous process improvements including QA documentation checklists and potential automation strategies.

Required Skills and Experience

Minimum of 5 years of hands-on experience in Quality Assurance preferably within the email marketing or marketing automation domain.
Familiarity with web technologies such as HTML CSS and JavaScript specifically in the context of email development rendering and responsiveness.
Experience with at least one email marketing automation platform (e.g. Salesforce Marketing Cloud Braze Eloqua or similar).
Strong hands-on experience with API testing tools like Postman.
Good knowledge in writing and executing SQL queries for data validation and campaign testing.
Experience collaborating with design teams and reviewing email layouts using tools like Figma.

Preferred Qualifications

Working experience with Salesforce Marketing Cloud (SFMC) or Braze is highly desirable.
Solid understanding of marketing tech QA workflows including campaign testing segmentation logic audience targeting and Email/SMS/Push Notification rendering.
Exposure to testing multi-step journeys automations and event-based triggers within marketing platforms.
Familiarity with agile methodologies and project management tools such as JIRA or Smartsheet.