Director, Client Architects
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Job Location:
New York City, NY - USA
Monthly Salary:
$ 145000 - 185000
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Job Description
Who We Are
Horizon Media founded in 1989 by Bill Koenigsberg is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers Horizon is known for its highly personal approach to client service. Renowned for its incredible culture Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune AdAge Crains New York Business and Los Angeles Business Journal. Together we are building a place of belonging.
At Horizon we understand the value that different perspectives can bring to our clients and culture so we strive for an environment where our employees feel welcomed safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture and experience together.
Our simple recipe for success We hire talented people (thinkers doers dreamers makers) challenge them and give them every opportunity to grow.
What Is blu.
Over the last three years we have been building from the ground up a Connected Marketing Platform blu. The foundation of this platform is an Identity Framework built upon our relationship with TransUnion whose PII data acts as our identity spine. By integrating with agency partners who have deterministic data assets we have licensed and attached 10000 attributes to bridge the gap between martech and adtech to deliver a true 360 consumer view. This enables brands to engage customers and prospects across all journeys. Our portfolio of solutions and products are designed to complement a clients existing tech.
Proprietary insights tools enhance profiles with psychographic attributes and custom models identify and assign propensity against audiences based on KPIs. We have a central connected user-friendly platform for insight to audience development and activation.
Job Summary
The Director Client Architect acts as a day-to-day contributor on specific client teams focusing on omni-audience development and coordination with Traders and Traditional Activation teams for campaign implementation and Director Client Architect is an expert in leveraging Horizons proprietary Connected Marketing Platform called blu. to enable data-driven marketing and partners directly with Data Scientists on the accounts. This role will be embedded within the Business Solutions team and assigned to a specific pod of accounts and report directly to a VP Data Solutions.
In addition to client work this role will be expected to be a contributor to content and use cases for new business.
Main Duties and Responsibilities
Understanding Data Driven Marketing at Horizon
- Comprehensive understanding of how the blu. platform works and can be used. This includes understanding all blu. data sources data dictionaries taxonomy refresh cadence how and where data can be accessed (UI Snowflake APIs).
- Ability to come up with use cases for clients on the spot.
- Monitor industry trends and evolving clients needs to guide product strategy and influence the product roadmap.
- Cultivate and manage strong partnerships across agency teams and product stakeholders to ensure seamless execution and an exceptional client experience.
- Contribute to new business growth both internally and externally
Insights & Planning
- Explore and defines seed audiences for audience strategy against business objectives by product using blu. and or client 1P data
- Directs Data Scientists on queries needed for insight development and or custom audiences (with oversight from VP)
- Define correct model
- Dictate individual model inputs
- Framework of business rules for query
- Review similarities and differences of attributes against audiences. Uncover insights that lead to high value audiences through output investigation. Prioritize audiences against KPIs.
- Identifies use cases for usage of attitudinal data or custom survey work
- Provides input to Analytics team on KPI construct
- Size seed audiences look alikes and availability of audiences by partner in blu.
- Based on comms goals build screen & partner allocation based on objectives and audience deliveries
- Builds out audience architecture by product and KPI and against messages and landing pages
- Coordinates with client CRM team or other buying teams internally or externally on audiences and messages
- Works with platform activation teams who help recommend 2nd party and platform data that is needed based on client objectives
Activation & Optimization
- Finalizes audience architecture avails budgets
- Defines frequency goals with Digital and Traditional Activation teams
- Works with activation teams on mix between video display other vehicles
- Distributes to media partners and internal HMI buy platforms. Set up any new partners for distribution and return path data.
- Works directly with Traders and Traditional Activation teams on campaign implementation and troubleshooting
- Partners with VP and Data Scientist to identify new audience optimizations based on campaign performance data
- Collaborates with client CRM/Email teams on audience development and optimization
- Partners with analytics on reporting insights
- Partner with Business Solutions and Leadership teams to develop and deliver insightful Quarterly Business Review (QBR) presentations that highlight performance and strategic opportunities.
Who You Are
- Analytical inquisitive
- Collaborative
- Confident with internal stakeholders and clients
Preferred Skills & Experience
7 years experience with data and tech including using DMPs/CDPs Addressable TV
Proven experience in audience development leveraging client 1P data and internal agency data
Proven experience in identifying trends in consumer purchase journeys (in-store online in-app etc.)
Understanding of all paid media (Global National local) and owned media. with a strong understanding of emerging buying models and marketplace dynamics; prior experience in retail or commerce is a plus.
Hands on experience using multiple data sources across various platforms for activating
Experience in leveraging LLMs and working knowledge of SQL queries.
Fluent in media performance and consumer metrics (e.g. frequency recency retention purchase behavior).
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Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories consistent with legal requirements.
Salary Range
$145000.00 - $185000.00A successful applicants actual base salary may vary based on factors such as individuals skill sets experience training education licensure/certifications and qualifications for the role. As an organization we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage life and disability insurance retirement savings plans company paid holidays and unlimited paid time off (PTO) mental health and wellness resources pet insurance childcare resources identity theft insurance fertility assistance programs and fitness reimbursement.
Required Experience:
Director
Key Skills
- Customer Service
- Client Expectations
- Client Requirements
- Client Support
- Action Plans
- Issue Resolution
- Account Management
- Client Relationships
- Service Delivery
- Client Service
- Client Satisfaction
- Client Management
- Procedures
- Service Level Agreements
- New Clients
About Company
At Horizon Media, we believe 'Business is Personal.' Our purpose is to humanize business, fostering human connections to become the preferred agency for those making a real difference. Guided by our values of Independence, Intentionality, Inclusion, Integrity, and Innovation, we lead ... View more
