MarComm Strategist Digital Media Strategist
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Job Location:
Baton Rouge, LA - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
The Digital Media Strategist is responsible for developing launching monitoring and optimizing multichannel ad campaigns with an emphasis on social ad campaigns. This role partners closely with internal teams and stakeholders to ensure campaigns are targeted effective and aligned with organizational goals.
Responsibilities
- Plan launch and manage paid media campaigns across social search display and programmatic channels based on defined goals target audiences and KPIs.
- Serve as the subject matter expert for social advertising and provide guidance to marketing colleagues.
- Ensure proper setup and ongoing management of campaigns within identified ad management software implementing optimizations as needed.
- Serve as the paid digital liaison for at least one key market for the health system supporting their paid digital strategy implementation and performance goals.
- Continuously monitor and optimize campaigns leveraging A/B testing audience segmentation and performance analytics to recommend improvements.
- Research and identify opportunities for new platform placements adjusting strategies based on evolving regulations and media habits especially in healthcare.
- Prepare and share actionable data insights for reporting dashboards using analytics tools such as GA4 and Looker Studio.
- Collaborate with internal teams and clients to implement best practices respond to feedback and test optimizations.
- Manage campaign budgets and ensure efficient pacing and resource use.
- Support quality improvement by participating in ongoing education and training opportunities.
Qualifications
- 3 years in a marketing or advertising agency setting
- Bachelors Degree
- Meta Certification required; demonstrated experience with paid social campaign setup and optimization.
- Understanding of paid media best practices and familiarity with TikTok X YouTube LinkedIn Facebook and Instagram ad software.
- Proficiency with other key digital channels outside of specialty.
- Experience in A/B testing analytics and reporting (GA4 and Looker Studio).
- Strong relationship-building and collaboration skills.
Key Skills
- Crystal Report
- Infection Control
- Content Marketing
- Health And Safety Management
- ASP
About Company
The Franciscan Missionaries of Our Lady Health System is one of the largest healthcare systems based in Louisiana and is the leading healthcare provider for more than half the state’s population. The health system is a non-profit, Catholic organization sponsored by the Franciscan Miss ... View more
