Senior Marketing Tech Specialist CRM (fmx)
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Job Location:
Manchester - UK
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Fixed term contract: 1 year
Own the multichannel global CRM roadmap that deploys best practices across all our cruise brands & markets: You develop it & you run it.
Tasks
Responsibilities
- Own creating delivering measuring and improving results of the CRM roadmap: Primary focus is on email and potentially also SMS communication
- Build out test deploy and enhance the CRM data feeds customize integration with ESP and use in automated contacts via email or SMS to enhance personalization and segmentation
- Automate CRM best practices across all countries & brands
- Drive customer contact that enables acquisition nurturing retention and loyalty campaigns to efficiently scale our customer base in all markets
- Identify pragmatic ways in which data analysis AI machine learning or other capabilities can be used to improve results
- Recommend and implement together with greater tech team CRM innovations for tooling data capture predictive targeting automation of customer communication and use of AI where appropriate
- Analise and report on the effectiveness of automated communications using data to build to insights all to improve effectiveness
- Employ A/B (or multivariate) testing to regularly learn what audience engagement best advances our business metrics
- Configure maintain and enhance CRM workflows and integrations ensuring best practices in technical implementation
- Work with CRM vendor Emarsys to increase performance and cost-efficiencies
Requirements
Your profile
- You are a MarTech expert have several years CRM experience and you are skilled at connecting technology data and strategy to drive customer engagement and customer retention
- Extensive experience in building capabilities within an ESP preferably hands-on experience with Emarsys
- You embrace the You build it you run it ethos with experience with automation and observability
- Expert knowledge of best-practices email marketing strong background in other CRM channels (SMS direct mail 1-1 messaging platforms)
- Successful track record of optimizing and improving CRM channels in e-commerce businesses
- Hands-on experience with Emarsys (or similar enterprise-level ESP)
- Working knowledge of SQL and HTML
- Strong understanding and execution of agile methodologies and continuous delivery
- Good communication skills should be able to articulate thoughts and ideas to technical and non-technical audiences (in English)
- Experience collaborating cross-functionally with marketing product and analytics teams
Benefits
Our offer
- A hybrid job - mostly remote but with regular onsite meet ups
- Flexible working hours
- An international and diverse company
- Team and company events on a regular basis
- A dynamic environment with a start-up atmosphere and room for your own ideas
- To accompany Dreamlines on its way to becoming the global market leader
- A competitive salary and travel perks and discounts
We look forward to your application.
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Das 2012 gegründete Kreuzfahrtportal Dreamlines ist das größte Online-Reisebüro für Kreuzfahrten außerhalb der USA. Mit über 250 ambitionierten Mitarbeiterinnen und Mitarbeitern betreibt das Unternehmen Websites und Standorte in den relevantesten Kre ... View more
