CRM Integration Specialist
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Job Location:
Monthly Salary:
Posted on:
08-10-2025
Vacancies:
1 Vacancy
Job Summary
About The Role
Reporting into the CRM Integration & Enablement Manager this role is responsible for the scoping implementation and measurement of use cases campaigns and customer journeys in our new marketing automation platform Braze. Working with a wide range of stakeholders from across the business including both technical and commercial teams you will play a key role in ensuring our customer communications are implemented using best practice CRM to drive commercial and business outcomes. Additionally this role will assist with the development and implementation of processes procedures and documentation for efficient and effective use of the platform.
Responsibilities Include:
- Accountability for end-to-end implementation of campaigns and customer journeys focused on driving engagement and commercial metrics.
- Take a lead role within CRM to deliver the CE strategy focusing on delivering a program that generates customer retention and business growth.
- Development and implementation of processes procedures and documentation
- An experimentation mindset- seeking out ways to optimize and improve CRM performance.
- Understand our data and how its integrated to best implement and track customer journeys.
- Reporting & optimization of campaigns and being able to communicate the value of campaigns to a variety of teams across the business.
- Provide support and recommendations on campaign configuration to wider team including conditional logic and assist in troubleshooting.
About You
- Communicates effectively and builds relationships with a wide range of stakeholders including both business and technical specialists
- Strong time management skills & ability to prioritise work with greatest impact.
- Understanding of channel management best practices and proficient with all CRM related tools
Please note this is a 6 month secondment.
Our Focus on Diversity Equity & Inclusion
Were an inclusive employer who welcomes you for who you are as you are so if you require adjustments to the recruitment process please let us know in your application or contact us if youd like to discuss this in more detail.
If you think youd be a great fit but dont necessarily meet everything in the job description please still get in touch.
Read more about our contribution to Flutters global Positive Impact Plan.
Ready to bring excitement to life Apply now
Required Experience:
IC
Key Skills
- APIs
- Jenkins
- REST
- Python
- SOAP
- Systems Engineering
- Service-Oriented Architecture
- Java
- XML
- JSON
- Scripting
- Sftp
About Company
Sportsbet’s vision is clear: we want to become a world class betting & gaming business that’s trusted by our customers, colleagues and partners. We’re also here to make this the most exciting place you’ll ever work!
