Specialist, Customer Engagement Planning

About the Customer Engagement and Loyalty Team

At RCL the Customer Engagement & Loyalty team builds stronger lasting relationships with customers across three brands Reitmans RW&CO and PENN.

Our mission is to connect brand creativity with data-driven precision delivering seamless personalized omnichannel fashion experiences that make every customer feel recognized and valued. The result: stronger loyalty increased CLTV and inspired brand advocacy.

The Opportunity

As Specialist Customer Engagement Planning reporting to the Director Customer Engagement & Loyalty you will drive strategic planning and prioritization of engagement initiatives across all three brands.

You will manage the multi-brand customer engagement calendar ensuring campaigns are insight-driven aligned to commercial priorities and deliver measurable impact on engagement retention and revenue. This role is key for cross-brand alignment learning and optimization.

What Youll Do

• Plan & Strategize: Maintain multi-brand campaign calendars translate brand priorities into actionable plans and integrate insights segmentation and personalization.
• Execute & Analyze: Track campaign performance analyze trends and support customer journey mapping to ensure consistent experiences.
• Collaborate & Influence: Facilitate joint planning across teams align stakeholders on priorities and promote knowledge sharing.
• Innovate & Improve: Lead test-and-learn initiatives identify opportunities for new channels or personalization and refine planning processes.

Qualifications :

What You Bring

• Bilingualism and clear communicator with strong stakeholder management skills; (retail experience is an asset.)

• University degree in related field of study
• 4 years experience in marketing or CRM planning.
• Proven ability in planning project tools (e.g. Jira Asana) and cross-team collaboration.
• Knowledge of segmentation personalization and customer journeys.
• Ability to analyze campaigns trends and customer behavior.

Additional Information :

What Sets Us Apart:

• Ultimate flexibility: Enjoy a hybrid work environment that ensures the perfect balance between work and personal life.
• Well-being first: Access a comprehensive benefits program designed to take care of you.
• Flexible time off: Paid leave sick days and vacation time to recharge and spend quality time with loved ones.
• Exclusive discounts: Enjoy 50% off regular-priced items from Penningtons Reitmans and RW&CO.
• Referral rewards: Refer friends and earn a bonus for helping us grow our talented team.
• Growth opportunities: Annual bonuses career advancement and tuition reimbursement to help you reach your professional goals.

Total rewards are aligned with your employment status offering different perks depending on whether youre full-time part-time or under contract.

If this inspires youlets talk. Send us your resume today! 

By the way did you know that RCL - Reitmans (Canada) Limited has several hundreds of stores all across Canada and three fashion apparel banners Get ready to join the Canadian fashion retail icon with a great success story where you can have a voice and make a real difference. 

There are many ways to wear a career at RCL! #ReadytoRCL 

Reitmans (Canada) Limited is an equal opportunity employer. We are committed to a diverse and inclusive workplace for all. We recognize that our future success depends on the perspectives and contributions of all our employees -- their diverse backgrounds abilities and experiences make our business stronger. If you are contacted for a job opportunity please advise us of any accommodations needed to ensure fair and equitable access throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for providing an accessible candidate experience. 

We thank all applicants. Only selected candidates will be contacted.

#LI-Hybrid

Remote Work :

No

Employment Type :

Full-time