Sr. Lifecycle Marketing Manager

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify peoples lives. With intelligent agreement management Docusign unleashes business-critical data that is trapped inside of documents. Until now these were disconnected from business systems of record costing businesses time money and opportunity. Using Docusigns Intelligent Agreement Management platform companies can create commit and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

Docusigns Lifecycle Marketing team is laser-focused on one goal: ensuring our 1.7M customers dont just purchase Docusignthey actively adopt engage and expand their use of our platform. As Sr. Lifecycle Marketing Manager you will own the end-to-end architecture and execution of lifecycle strategies that inspire customers to get value from Docusign every day. From data-driven onboarding and activation triggers through long-term engagement youll instrument and optimize sophisticated journeys and campaigns that drive product adoption deepen usage and reduce churn.

In this highly visible cross-functional role youll translate business goals into a technical and programmatic roadmap that delivers measurable customer outcomesdriving usage retention and expansion at scale. Youll partner closely with Product Growth Sales-Led Marketing Product Marketing Data Science Customer Success and Sales to create a seamless data-driven customer experience that motivates ongoing engagement and maximizes lifetime value.

This position is an individual contributor role reporting to the Senior Director of Lifecycle Marketing.

Responsibility

• Architect manage and optimize complex multi-channel customer journeys (email in-product messaging guided notifications) triggered by product usage data customer attributes and time-based milestones

• Develop and manage the data-driven logic that governs customer experiences at the intersection of Product-Led (PLG) and Sales-Led (SLG) motions ensuring customers get the right message at the right time

• Own the experimentation roadmap (A/B multivariate testing) for onboarding and adoption constantly iterating to improve activation rates time-to-value and feature adoption

• Own the segmentation strategy for adoption programs using product analytics customer data (from CRM/CDP) and AI models to deliver highly personalized relevant interventions

• Collaborate cross-functionally with Product Growth Engineering Data Science Support and Sales to align efforts and amplify results.

• Monitor and communicate weekly monthly and/or quarterly performance reports that quantify impact identify trends and encapsulate key initiatives

• Turn business and customer goals into quarterly and annual customer marketing plans gaining consensus across the organization

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a positions job designation depending on business needs and as permitted by local law.

Basic

• Bachelors degree in marketing business or related field

• 8 years of experience in customer or lifecycle marketing with a strong focus on data-driven onboarding activation and adoption programs in B2B SaaS

• Proven ability to design and execute a rigorous experimentation plan (A/B testing etc.) and use results to optimize customer journeys

• Proven track record of turning data into actionable insights and measurable improvements

Preferred

• Deep expertise in designing lifecycle programs at a company with a hybrid PLG and SLG GTM motion

• Strong analytical skills

• Exceptional communication skills and ability to influence across global regional and technical teams

• Strong project management capabilities and comfort operating in fast-moving matrixed organizations

• Excellent communication and presentation skills with the ability to work collaboratively in cross-functional teams

• Ability to navigate and collaborate within a matrixed organization and represent our team with integrity and self-sufficiency

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge skills and experience.

Based on applicable legislation the below details pay ranges in the following locations:

California: $126900.00 - $197800.00 base salary

Illinois Colorado Massachusetts and Minnesota: $120800.00 - $166100.00 base salary

Washington Maryland New Jersey and New York (including NYC metro area): $120800.00 - $174525.00 base salary

This role is also eligible for the following:

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).

Global benefits provide options for the following:

• Paid Time Off: earned time off as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

Work Authorization Notice:Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time permanent basis without the need for current or future sponsorship.

Working here

Docusign is committed to building trust and making the world more agreeable for our employees customers and the communities in which we live and work. You can count on us to listen be honest and try our best to do whats right every day. At Docusign everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed to be heard to exchange ideas openly to build lasting relationships and to do the work of their life. Best of all you will be able to feel deep pride in the work you do because your contribution helps us make the world better than we found it. And for that youll be loved by us our customers and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation or a religious accommodation during the application process please contact us at .

If you experience any issues concerns or technical difficulties during the application process please get in touch with our Talent organization at for assistance.

Applicant and Candidate Privacy Notice

This position is not eligible for employment in the following states: Alaska Hawaii Maine Mississippi North Dakota South Dakota Vermont West Virginia and Wyoming.

Its important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience skill aptitude and a can-do approach. We will not discriminate based on race ethnicity color age sex religion national origin ancestry pregnancy sexual orientation gender identity gender expression genetic information physical or mental disability registered domestic partner status caregiver status marital status veteran or military status or any other legally protected category.

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