Sr. Lifecycle Marketing Manager

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify peoples lives. With intelligent agreement management Docusign unleashes business-critical data that is trapped inside of documents. Until now these were disconnected from business systems of record costing businesses time money and opportunity. Using Docusigns Intelligent Agreement Management platform companies can create commit and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

Docusigns Lifecycle Marketing team is laser-focused on one goal: ensuring our 1.7M customers dont just purchase Docusignthey actively adopt engage and expand their use of our platform.

As Sr. Lifecycle Marketing Manager you will own strategies and programs that inspire customers to get value from Docusign every day. From onboarding and activation through long-term engagement youll build journeys and campaigns that drive adoption deepen product usage and reduce churn.

In this highly visible cross-functional role youll turn business goals into measurable customer outcomesdriving usage retention and expansion at scale. Youll partner closely with Product Growth Sales-Led Marketing Product Marketing Campaigns Regional Marketing Data Science Customer Success and Sales to create a seamless customer experience that motivates ongoing engagement and maximizes lifetime value.

This position is an individual contributor role reporting to the Senior Director of Lifecycle Marketing.

Responsibility

• Design launch and optimize customer engagement programs across email in-product messaging and guided notificationsdriving adoption ongoing usage and retention
• Bridge Product Led Growth and Sales Led Growth motions aligning lifecycle strategies to ensure consistency of value delivery across product-led and sales-assisted experiences
• Partner with regional marketing teams to adapt and promote offers and programs that meet the unique needs of local markets
• Leverage data segmentation and AI-driven personalization to create relevant scalable programs that accelerate adoption and identify expansion opportunities
• Translate business goals into customer impact defining clear KPIs reporting performance and communicating progress across the organization
• Collaborate cross-functionally with Product Growth Campaigns Data Science Support and Sales to align efforts and amplify results

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a positions job designation depending on business needs and as permitted by local law.

Basic

• Bachelors degree in marketing business or related field

• 8 years of experience in customer or lifecycle marketing with a strong focus on adoption engagement and retention in B2B SaaS

• Proven ability to turn data into action with a track record of driving measurable improvements in customer usage and retention

Preferred

• Deep expertise in lifecycle program design particularly at the intersection of PLG and SLG channels

• Strong command of marketing automation CRM and analytics tools to build execute and optimize campaigns

• Exceptional communication skills and ability to influence across global and regional teams

• Strong project management capabilities and comfort operating in fast-moving matrixed organizations

• Passion for using technology personalization and experimentation to drive customer success at scale

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge skills and experience.

Based on applicable legislation the below details pay ranges in the following locations:

California: $126900.00 - $197800.00 base salary

Illinois Colorado Massachusetts and Minnesota: $120800.00 - $166100.00 base salary

Washington Maryland New Jersey and New York (including NYC metro area): $120800.00 - $174525.00 base salary

This role is also eligible for the following:

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).

Global benefits provide options for the following:

• Paid Time Off: earned time off as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

Work Authorization Notice:Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time permanent basis without the need for current or future sponsorship.

Working here

Docusign is committed to building trust and making the world more agreeable for our employees customers and the communities in which we live and work. You can count on us to listen be honest and try our best to do whats right every day. At Docusign everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed to be heard to exchange ideas openly to build lasting relationships and to do the work of their life. Best of all you will be able to feel deep pride in the work you do because your contribution helps us make the world better than we found it. And for that youll be loved by us our customers and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation or a religious accommodation during the application process please contact us at .

If you experience any issues concerns or technical difficulties during the application process please get in touch with our Talent organization at for assistance.

Applicant and Candidate Privacy Notice

This position is not eligible for employment in the following states: Alaska Hawaii Maine Mississippi North Dakota South Dakota Vermont West Virginia and Wyoming.

Its important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience skill aptitude and a can-do approach. We will not discriminate based on race ethnicity color age sex religion national origin ancestry pregnancy sexual orientation gender identity gender expression genetic information physical or mental disability registered domestic partner status caregiver status marital status veteran or military status or any other legally protected category.

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