System Manager, Physician Enterprise Marketing and Alignment
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Job Location:
Phoenix, NM - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Where Youll Work
Job Summary and Responsibilities
Job Summary / Purpose
The System Manager of Marketing & Alignment PE/PE is a strategic thinker who manages the successful implementation of comprehensive marketing initiatives and the alignment of regional market and national strategies specifically designed for the physician and APP community across our ministry. This position serves as a key liaison between newly hired physicians and APPs leadership and marketing teams ensuring a seamless onboarding experience and the effective promotion of ambulatory clinics and services provided by the Physician role is critical in creating a successful onboarding experience for new physicians and APPs by implementing a best in class growth plan that is aligned with organizational goals. The Manager will foster strong cross functional relationships and will liaise between national region and market teams.
Key Responsibilities
- Physician/APP Integration & Program Enablement:
- Manage best-in-class provider onboarding marketing program that supports brand alignment and accelerated growth ensuring a smooth transition into the system.
- Create workflows for consistent provider introductions access expansion and referral promotion.
- Measure onboarding impact through ramp rate volume growth and engagement KPIs.
- Physician/APP Marketing and Campaign Development:
- Manages multichannel marketing campaigns (digital SEO social media direct mail content etc.) aimed at increasing new patient acquisition and service utilizationto generate growth and support patient retention.
- Manage physician-facing digital platforms online directories and relevant sections of the system website.
- Lead the development of P2P marketing initiatives to increase awareness of specialty physicians.
- Physician/APP Integration & Program Enablement:
- Support for the Office of the CPEO
- Provide marketing support for the CPEO team including Physician Enterprise Academic & Faculty Affairs Population Health & PHSO Advanced Practice Providers Operations and Quality
- Align strategic marketing growth plans and initiatives with CPEO vision and goals.
Job Requirements
Required Education and Experience
- Bachelors degree in marketing or a related field is required; Masters degree strongly preferred; or a combination of education and/or additional job related experience in lieu of the degree.
- Minimum ofeight(8) years of experience in marketing and five (5) years of experience leading developing and delivering marketing programs and leading teams.
- Proven working experience in marketing digital marketing or branding particularly within the industry
Required Experience:
Manager
Key Skills
- EMR Systems
- Post Residency Experience
- Occupational Health Experience
- Pain Management
- SOAP
- Primary Care Experience
- Medical Management
- Suturing
- Workers' Compensation Law
- Pharmacy Residency
- Botox Experience
- Epic
About Company
Dignity Health provides compassionate, high-quality, affordable health care services throughout Arizona, California and Nevada. Schedule an appointment today!
