Digital Marketing Strategist (Paid & Content, Financial Services)

London - UK

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Edelman Smithfield is a global financial communications firm with the power and scope of Edelman the worlds largest integrated communications company. We specialize in financial markets and strategic situations serving clients in the United States Canada EMEA APAC and beyond. Edelman Smithfield offers a deep and talented bench of approximately 250 financial market specialists across more than 25 cities and 15 countries.

Edelman Smithfield advises senior leaders and management teams navigating complex matters that impact reputation and valuation and has deep expertise in serving and communicating to the financial markets.

Were looking for a motivated Digital Marketing Strategist (Paid & Content Financial Services) to join our London team. Youll drive measurable performance across social and search channels bringing strong expertise in paid media buying SEA and SEO to deliver high-impact campaigns for financial communications clients across the UK US and beyond.

While your core focus will be on paid media and SEO/SEA performance youll also gain exposure to creative content development executive visibility and integrated campaign strategy developing the skills to grow into a well-rounded digital consultant.

Key Responsibilities :

Paid Media & Performance

Plan activate and optimize paid campaigns (LinkedIn Meta Google Ads/Display YouTube).Manage SEA campaigns with a focus on ROI lead generation and conversion optimization.
social listening and monitoring tools to manage risks and uncover opportunities.

SEO & Strategy

Conduct SEO audits keyword research and competitor benchmarking.
Build integrated search and content strategies to increase visibility and traffic.
Advise clients on aligning SEO/GEO with paid and social campaigns for maximum impact.
Contribute to integrated programs across web email executive visibility and broader 360 digital activations.

Analytics & Insights

Track and report on performance using GA4 Brandwatch Sprinklr Semrush and Similarweb.
Translate data into actionable recommendations on formats cadence and messaging.
Benchmark performance against competitors and industry peers to identify whitespace and opportunities for executive positioning and storytelling.

Client Advisory & Growth

Contribute to new business proposals with paid SEO/GEO expertise.
Identify opportunities in emerging formats tools and performance channels.
Build strong client relationships with proactive communication and clear reporting.

Good to Have / Areas of Interest

Experience creating social content visuals or campaign assets (infographics decks templates).Interest in digital storytelling and supporting content calendars.
Exposure to motion graphics animation or video production.

Qualifications :

36 years experience in paid media buying/performance ideally in financial services or corporate comms or finance clients.
Hands-on campaign management across Social (LinkedIn X Meta) and SEA (Google Ads).Solid understanding of SEO/GEO principles and content optimization.
Strong analytics skills (GA4 Semrush Brandwatch Similarweb).Excellent communication and organizational skills.
Bonus: marketing automation experience (HubSpot Salesforce Marketo).
Translate complex financial messaging into clear compelling creative that drives conversation and engagement across media and social channels.
Strong writing editing and content development skills with a keen understanding of what performs best in paid media campaigns.

We are dedicated to building a diverse inclusive and authentic workplace so if youre excited about this role but your experience doesnt perfectly align with every qualification we encourage you to apply anyway. You may be just the right candidate for this or other roles.