Content Marketing Specialist (Pensions and Investments)
Share
Job Location:
Monthly Salary:
Posted on:
15 hours ago
Vacancies:
1 Vacancy
Job Summary
Contract Type: Permanent
Hiring Manager: Isobel Smith
Recruitment Partner: Georgina Dunne
Location: Edinburgh Alderley Edge or London
Working style: Hybrid 50% home/office based
Closing date: 5th December 2025
Were looking for a Content Marketing Specialist with experience of investments and pension-related content marketing planning and delivery to help us build out our investment content strategy and deliver our content plans to support the overall Brand & Marketing strategy and delivery of our trading objectives. Theyll be responsible for creating compelling content and communications in a variety of formats and media working with other marketing teams to deploy that content and measuring content effectiveness. Theyll also work closely with other areas of the business including our Investment Solutions team and Royal London Asset Management.
The ideal candidate for this role has a strong background in the development and delivery of investment content and communications for both retail and B2B audiences.
About the role
- Plan develop and deliver investment content and communications in support of the overall marketing plan using the most appropriate formats and media.
- Make sure content activity supports the delivery of new business targets and other key strategic objectives including building the Royal London brand and meeting our regulatory requirements.
- Day-to-day responsibility for always-on content planning and delivery including identifying relevant themes for our adviser customer and employer audiences.
- Use data and insight to continuously test learn and optimise content and communications.
- Work on cross-functional projects to deliver content and communications to support major campaigns and initiatives.
- Identify and deploy key internal specialists and external suppliers (including creative agencies and freelancers) needed to support specific content/communications activity and manage these relationships through to successful delivery.
- Work with other business areas to identify opportunities and turn these into compelling messages and content.
About you
- Excellent writing/editing skills ideally experience in a similar role.
- Experience in creating content for a variety of different formats and different audiences including promotional and thought-leadership content.
- Excellent knowledge of investments and pensions and the ability to translate complex concepts into clear and engaging content.
- Good understanding of FCA regulations as they apply to content and communications.
- Excellent planning and organisational skills.
- Strong stakeholder management experience.
- A motivated self-starter who can shape own and manage projects and activities from start to finish.
About Royal London
Were the UKs largest mutual life pensions and investment company offering protection long-term savings and asset management products and services.
Weve always been proud to reward employees by offering great workplace benefits such as 28 days annual leave in addition to bank holidays and up to 14% employer matching pension scheme and private medical insurance. You can see all our benefits here - Our Benefits
Inclusion diversity and belonging
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
From Pensions to Retirement, Savings, Investments and Life Insurance, Royal London has been helping people plan for life’s financial milestones since 1861.
