Nosto + CRO Specialist

My Cloud Crew

Job Location:

National Capital Region - Philippines

Monthly Salary: PHP 700 - 700

Experience Required: 4-5years

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

This is a remote position.

Role Overview

The Nosto CRO Specialist will be responsible for enhancing customer experience and driving online revenue growth through personalization data-driven optimization and experimentation. You will manage the implementation of Nosto for onsite personalization and work closely with cross-functional teams to execute Conversion Rate Optimization (CRO) strategies that improve engagement conversion and retention across our digital platforms.

Key Responsibilities

Nosto Management & Personalization

Configure maintain and optimize Nosto campaigns for product recommendations pop-ups content personalization and triggered emails.
Leverage customer segmentation and behavioral data to deliver personalized shopping experiences.
Analyze Nosto performance reports and make data-backed recommendations for optimization.
Collaborate with the creative and merchandising teams to ensure cohesive brand alignment in all personalized content.

Conversion Rate Optimization (CRO)

Develop and implement A/B and multivariate testing strategies to improve website conversion metrics.
Analyze user behavior funnel performance and key KPIs to identify drop-off points and growth opportunities.
Collaborate with UX/UI designers and developers to execute website enhancements based on testing outcomes.
Manage heat mapping session recording and analytics tools (e.g. Hotjar Google Analytics GA4) to support CRO initiatives.

Data & Reporting

Prepare and maintain detailed performance reports highlighting Nosto results CRO test outcomes and actionable insights.
Present optimization findings and recommendations to stakeholders in regular review meetings.

Cross-Functional Collaboration

Partner with marketing e-commerce and creative teams to align personalization and optimization strategies with broader brand campaigns.
Work closely with IT/development teams to ensure technical feasibility and seamless integration of personalization features.

Requirements

Essential

2 years experience in e-commerce optimization digital marketing or website personalization.
Hands-on experience with Nosto (or similar personalization platforms).
Strong analytical and problem-solving skills with proficiency in Google Analytics GA4 Hotjar or equivalent tools.
Proven experience designing and running A/B and multivariate tests.
Excellent communication skills with the ability to explain technical concepts to non-technical stakeholders.
High attention to detail and strong project management abilities.

Desirable

Experience in fashion retail or e-commerce environments.
Familiarity with Shopify Plus or similar e-commerce platforms.
Basic knowledge of HTML/CSS/JavaScript for testing and implementation purposes.
Understanding of UX principles and customer journey mapping.

Required Skills:

Essential 2 years experience in e-commerce optimization digital marketing or website personalization. Hands-on experience with Nosto (or similar personalization platforms). Strong analytical and problem-solving skills with proficiency in Google Analytics GA4 Hotjar or equivalent tools. Proven experience designing and running A/B and multivariate tests. Excellent communication skills with the ability to explain technical concepts to non-technical stakeholders. High attention to detail and strong project management abilities. Desirable Experience in fashion retail or e-commerce environments. Familiarity with Shopify Plus or similar e-commerce platforms. Basic knowledge of HTML/CSS/JavaScript for testing and implementation purposes. Understanding of UX principles and customer journey mapping.

This is a remote position.Role OverviewThe Nosto CRO Specialist will be responsible for enhancing customer experience and driving online revenue growth through personalization data-driven optimization and experimentation. You will manage the implementation of Nosto for onsite personalization and...