Job Description:
We are seeking a highly motivated and creative social media and creative specialist to join our dynamic.
The ideal candidate will be responsible for overseeing and executing the comprehensive social media strategy for the company campaign ensuring alignment with the overall marketing goals and objectives.
Key Responsibilities:
1. Creative Services:
Develop and maintain visual guidelines for corporate identity specific to the company
Standardize key visuals for annual campaigns adapting them for targeted marketing initiatives.
Create visually appealing adaptations of thematic tactical and personal communications in both English and Arabic.
Oversee in-mall branding initiatives.
2. Social Media Audit:
Analyze MGMs current social media presence including profiles content and engagement metrics.
3. Social Media Strategy Development:
Formulate a comprehensive social media strategy to enhance brand awareness engage followers generate leads and drive sales.
Identify target audiences for each campaign and develop tailored content that resonates with them.
4. Content Creation:
Write edit and schedule engaging content in English and Arabic across various platforms (Twitter Instagram Facebook LinkedIn TikTok etc.).
Incorporate dynamic elements such as Instagram Stories GIFs animations Reels IGTV and carousel posts.
Edit and update materials received from tenants as needed; shoot high-quality tenant material using professional phone equipment.
Organize photography and videography sessions daily; cover events at the mall.
Produce a minimum of 14 posts and 24 stories per month along with two video content.
Conduct at least one competition monthly and keep up with the latest trends in content creation.
5. Community Management:
Respond promptly to comments and questions; moderate conversations and resolve disputes effectively.
Drive user engagement and increase interaction rates online.
6. Social Media Advertising:
Set budgets create ad campaigns and track performance metrics.
Manage social media buying and advertising campaigns to align with campaign goals.
7. Measurement and Reporting:
Measure the effectiveness of social media campaigns; track progress and make necessary adjustments.
Provide comprehensive monthly reports detailing campaign performance and insights.