Lead, Consumer & Product Insights

As the Lead Consumer & Product Insights you will play a key role in supporting Fortune Brands internal Design to Value (DTV) team by uncovering and translating consumer insights that drive value optimization across our existing product portfolio.

This role focuses on understanding how consumers experience and perceive current productsand identifying opportunities to improve functionality quality and cost efficiency without compromising on user experience. Youll apply strong research analytical and communication skills to help cross-functional teams make informed product decisions that enhance both consumer satisfaction and business performance.

Youll collaborate closely with product managers engineers designers and marketing partners as well as external research firms to execute studies that uncover actionable insights. This is a hands-on technical insights role for someone who thrives on solving practical problems connecting data to real-world outcomes and enabling teams to make data-driven consumer-informed decisions.

We value individuals who can Think Fast leveraging research and analytics to guide timely product improvements; Work It Together building strong partnerships with cross-functional teams to interpret data and drive value; and Make the Hard Call providing grounded recommendations based on evidence and consumer need.

POSITION LOCATION: This position is eligible for a hybrid schedule based out of Deerfield IL. Effective fall 2025 Fortune Brands will transition to a new world-class campus in Deerfield bringing together associates from across our U.S. offices brands and functions. The campus will offer vibrant workspaces for collaboration along with amenities for dining onsite daycare fitness and recreation.

What you will be doing:

Consumer Research & Analysis

• Support Design to Value (DTV) initiatives through focused research that identifies cost quality and performance optimization opportunities in existing products.
• Conduct and synthesize qualitative and quantitative research to understand consumer perceptions product use and value drivers.
• Work with internal teams to define research questions and develop clear actionable learning plans.
• Manage and coordinate research execution with internal partners and external agencies.

Data Integration & Insight Development

• Combine primary and secondary data to develop a complete understanding of product performance from the consumer perspective.
• Analyze consumer competitive and category data to identify product improvement opportunities.
• Translate findings into practical data-informed recommendations that balance consumer value with business goals.

Collaboration & Support

• Partner closely with Product Management Engineering and Design teams to ensure research insights directly inform DTV decisions.
• Collaborate within agile working pods to provide insights that support iterative testing and product refinement.
• Maintain relationships with research vendors and ensure research methods meet quality and timing needs.
• Communicate insights clearly to technical and non-technical audiences focusing on relevance clarity and next steps.

Continuous Improvement & Technical Application

• Support the adoption of new research methodologies tools and analytic approaches to improve efficiency and depth of insight.
• Contribute to building a repository of consumer learnings that can be shared across teams to inform future value creation efforts.
• Apply a technical data-informed mindset to prioritize opportunities that deliver measurable impact.

Qualifications :

• Bachelors degree in a related field required.
• 6 years of experience in consumer insights market research product innovation or related fields.
• Strong background in product research and innovation insights.
• Skilled in both qualitative and quantitative research methodologies.
• Proficiency with DIY tools (e.g. Qualtrics Suzy Zappi Forsata UserTesting).
• Ability to synthesize complex data into clear actionable insights.

PREFERRED QUALIFICATIONS:

• Masters degree in a related discipline.
• Experience applying agile and AI-enabled research methods with direct experience in agile sprint environments or product pods.
• Familiarity with usability testing and iterative concept research.

Additional Information :

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $90000 USD - $143000 USD. Please note that actual salaries may vary within the range or be above or below the range based on factors including but not limited to education training experience professional achievement business need and addition to base salary employees will participate in either an annual bonus plan based on company and individual performance or a role-based sales incentive plan.

At Fortune Brands we support the overall health and wellness of our associates by offering comprehensive competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates unique needs. This includes robust health plans a market-leading 401(k) program with a company contribution product discounts flexible time off benefits (including half-day summer Fridays per policy) inclusive fertility / adoption benefits and more. We offer numerous Employee Resource Groups to support inclusivity and our associates feeling of belonging at work.

Fortune Brands is a brand innovation and channel leader focused on exciting supercharged categories in the home products security and commercial building markets. Our portfolio of brands includes Moen House of Rohl Aqualisa SpringWell Therma-Tru Larson Fiberon Master Lock SentrySafe and Yale residential.

Fortune Brands is headquartered in Deerfield Illinois and trades on the NYSE as FBIN

Equal Employment Opportunity:

FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race color religion sex gender identity or expression national origin ancestry age disability marital status protected veteran status sexual orientation genetic history or information or any other legally protected characteristic.

Reasonable Accommodations:

FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process please contact us at and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.

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No

Employment Type :

Full-time