Were seeking a driven and strategic Lead Development Representative (LDR) to join our dynamic team. As a key player in our go-to-market strategy youll be responsible for qualifying inbound leads and executing outbound prospecting initiatives to generate high-quality opportunities.
Key Responsibilities:
- Inbound Lead Qualification:
- Assess and respond to inbound leads to determine fit and sales readiness.
- Conduct initial discovery using qualification frameworks to understand customer needs and buying intent.
- Collaborate with sales teams to ensure smooth handover of qualified leads.
- Maintain accurate lead data in CRM and enrich profiles with relevant insights.
- Support continuous improvement by tracking outcomes and sharing feedback with Marketing.
- Outbound Prospecting:
- Collaborate with Sales to plan and build targeted lists.
- Identify and research target accounts and key decision-makers.
- Craft personalized outreach by account and persona to generate interest and secure meetings through emails calls and social platforms.
- Follow a qualification framework to identify business needs budget and buying intent.
- Ensure a smooth handover to Sales.
- Cross-Functional Collaboration:
- Work closely with local Marketing Sales Technical Sales and other key stakeholders to generate and progress Opportunities.
- Support Marketing activities such as campaigns events and webinars.
- Partner with Sales to handover Sales Qualified Leads (SQLs) and support follow-up.
- Provide market and persona insights to enhance targeting and positioning.
- Pipeline Management:
- Track lead activity monitor pipeline progression and maintain data hygiene on CRM.
- Ensure a steady flow of high-quality leads that convert into revenue.
- Report regularly on KPIs and conversion metrics to leadership.
Qualifications & Skills:
- Minimum 3 years in Lead Development Sales Development or Business Development.
- Experience in SaaS or B2B sales environments.
- Self-motivated growth-oriented and results-driven.
- Proven success in both inbound qualification and outbound prospecting.
- Excellent listening written and verbal communication skills.
- Proficiency with CRM and sales engagement tools (e.g. Salesforce Outreach LinkedIn Sales Navigator).
- Background in technology or industrial sector is an advantage.