ABM Marketing Manager, Financial Services , AWS Industry Marketing

Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Marketing Manager to design and execute high-impact ABM programs for strategic enterprise customers within the Financial Services Industry and deliver the Financial Services industrys flagship ABM activations and programs. Working in a global team this role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.

This role may sit in these locations only: Seattle WA USA NYC NY USA Santa Clara CA USA.

Relocation offered to these locations only from within the USA only. This is not a remote or hybrid role opportunity.

Key job responsibilities
Deliver the flagship global ABM activations and customer programs
Design and execute territory-specific Financial Services ABM campaigns (1:1 1:few) that align with global frameworks and drive measurable business impact
Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs
Analyze customer data buying signals and market trends to inform campaign strategy and optimization
Create and implement multi-channel programs (events digital direct) that deliver personalized customer experiences
Manage external marketing agencies to build world class programs that scale across territories and regions
Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
Drive operational excellence through standardized processes documentation and best practices
Track and report on program performance using data to optimize and scale successful approaches
Manage program budgets effectively demonstrating frugality while maximizing impact
Collaborate with global ABM community to share learnings and adopt proven practices

A day in the life
About AWS

Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description we encourage candidates to apply. If your career is just starting hasnt followed a traditional path or includes alternative experiences dont let it stop you from applying.

Why AWS
Amazon Web Services (AWS) is the worlds most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating thats why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

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About the team
Industry verticals have unique needs and paths for cloud adoption and the AWS Industry Marketing team helps drive product strategy go-to-market motions and marketing activities that help industry customers transform their businesses using the broadest and deepest portfolio of cloud services and generative AI solutions. We develop crisp highly differentiated and compelling positioning and messaging to address industry-specific customer needs. We tell AWSs most important and interesting stories to educate industry customers about what is possible when they build on AWS for their specialized use cases.

- 6 years of professional non-internship marketing experience
- 7 years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience building executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages

- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106400/year in our lowest geographic market up to $185000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.