Head of Brand Partnerships, Shopbop & Zappos Business Development & Partnerships
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Job Location:
New York City, NY - USA
Yearly Salary:
$ 112800 - 186500
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Department:
Job Summary
As the Head of Brand Partnerships for Shopbop & Zappos you will be a senior leader on the Business Development and Partnerships team directly influencing and driving growth through strategic brand relationships and strategic ownership of COOP marketing initiatives. This role requires a proven track record in fashion and footwear brand partnerships with demonstrated success in developing and executing high-impact collaborations that resonate with our customer base. You will lead a team responsible for delivering compelling capsule collections securing exclusive products and developing brand-funded (COOP) integrations that drive measurable business results. The ideal candidate will have established brand relationships a deep understanding of the fashion industry and the ability to influence cross-functional teams while maintaining strong partnerships with internal and external stakeholders.
In this role you will be responsible for developing and executing the Brand Partnership teams strategy and instrumental in shaping the future of brand partnerships across both Shopbop and Zappos. Success in this position requires a strategic mindset creative problem-solving abilities and excellent business acumen to identify and capitalize on growth opportunities. Youll be responsible for developing and executing innovative marketing strategies that not only drive revenue but also enhance brand equity and customer engagement. This includes overseeing the native advertising business managing co-op funding initiatives (e.g. activations) and ensuring seamless execution of brand partner moments. The role demands a leader who can effectively navigate complex stakeholder relationships drive consensus across multiple teams and deliver results in a fast-paced dynamic environment while maintaining the highest standards of customer obsession.
Key job responsibilities
Drive the overall brand partnerships strategy including COOP initiatives annual planning and execution across Shopbop and Zappos
Lead and grow the development of exclusive products and capsule collections in collaboration with brand partners and internal buying teams
Oversee the creation and execution of innovative brand-funded marketing campaigns and activations that align with both partner and platform objectives
Manage and optimize the Zappos Native ad business identifying growth opportunities and implementing strategic improvements
Build and maintain relationships with key brand partners ensuring consistent communication and delivery of partnership results
Lead cross-functional collaboration with internal teams including Marketing Buying and Creative to ensure cohesive brand representation and support of key product launches
Develop and execute the annual COOP strategy including planning sessions reporting frameworks and performance analysis
Mentor and develop a high-performing team while fostering a culture of innovation and excellence
Partner with BD team to identify and capitalize on external partnership opportunities
Drive measurable business impact through strategic planning and effective resource allocation
- 8 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience using Microsoft Excel to manipulate and analyze data
- Bachelors Degree
- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events webinars email lead nurture programs and CRM/sales insights
- MBA
- Experience presenting metrics and progress to goal to senior leadership
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112800/year in our lowest geographic market up to $186500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
In this role you will be responsible for developing and executing the Brand Partnership teams strategy and instrumental in shaping the future of brand partnerships across both Shopbop and Zappos. Success in this position requires a strategic mindset creative problem-solving abilities and excellent business acumen to identify and capitalize on growth opportunities. Youll be responsible for developing and executing innovative marketing strategies that not only drive revenue but also enhance brand equity and customer engagement. This includes overseeing the native advertising business managing co-op funding initiatives (e.g. activations) and ensuring seamless execution of brand partner moments. The role demands a leader who can effectively navigate complex stakeholder relationships drive consensus across multiple teams and deliver results in a fast-paced dynamic environment while maintaining the highest standards of customer obsession.
Key job responsibilities
Drive the overall brand partnerships strategy including COOP initiatives annual planning and execution across Shopbop and Zappos
Lead and grow the development of exclusive products and capsule collections in collaboration with brand partners and internal buying teams
Oversee the creation and execution of innovative brand-funded marketing campaigns and activations that align with both partner and platform objectives
Manage and optimize the Zappos Native ad business identifying growth opportunities and implementing strategic improvements
Build and maintain relationships with key brand partners ensuring consistent communication and delivery of partnership results
Lead cross-functional collaboration with internal teams including Marketing Buying and Creative to ensure cohesive brand representation and support of key product launches
Develop and execute the annual COOP strategy including planning sessions reporting frameworks and performance analysis
Mentor and develop a high-performing team while fostering a culture of innovation and excellence
Partner with BD team to identify and capitalize on external partnership opportunities
Drive measurable business impact through strategic planning and effective resource allocation
- 8 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience using Microsoft Excel to manipulate and analyze data
- Bachelors Degree
- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events webinars email lead nurture programs and CRM/sales insights
- MBA
- Experience presenting metrics and progress to goal to senior leadership
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112800/year in our lowest geographic market up to $186500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Director
Key Skills
- Business Development
- Revenue Growth
- Business Model
- Account Management
- Business Operations
- CRM
- Client Relationships
- Market Research
- Due Diligence
- New Customers
- New Markets
- Strategic Initiatives
- Partnerships
- Business Units
- strategic plan
About Company
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