Director, SEO & Generative AI Optimization
Director, SEO & Generative AI Optimization
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Salary Not Disclosed
1 Vacancy
Job Description
Why Hearst
Hearst Magazines portfolio of more than 25 powerful brands in the Cosmopolitan ELLE Esquire Good Housekeeping Harpers BAZAAR Popular Mechanicsinspires entertains and builds new and bold experiences for an engaged and growing audience acrossdigital video social and print reaching nearly 139 million readers and site visitors each sophisticated content creation cutting-edge technology and industry-leading data capabilities we make media and products that move people across all platforms.
We are a global media company that publishes nearly 260 magazine editions and 200 websites around the world and together we are reinventing publishing for the 21st century.
Your Impact
Hearst Magazines a global leader in digital publishing and storytelling is seeking a visionary leader to join our Product and Technology team to shape our future in SEO and Generative AI Optimization (GAIO). This exciting new role combines strategic oversight of traditional SEO with pioneering methodologies to optimize our award-winning content for discovery in generative AI environments (ChatGPT Google Gemini Bard etc.).
Responsibilities
Who You Are
- Lead and enhance our traditional SEO practicedrive audience growth technical optimization and keyword research across multiple brands.
- Define and implement new practices for Generative AI Optimization ensuring Hearsts content maintains high visibility and credibility within emerging AI-driven consumer interactions.
- Establish frameworks for prompt optimization structured data enrichment content readability by AI engines and authority signaling for generative AI tools.
- Collaborate closely with editorial teams to provide insights and guidance on content strategy based on SEO and AI optimization best practices.
- Collaborate deeply with product data science and engineering teams to embed AI-optimized practices across our content lifecycle.
- Coordinate advise and provide strategic oversight for SEO and generative AI experimentation whether executed at brand or central levels facilitating shared learnings and best practices.
- Proactively stay ahead of rapid developments in generative AI and SEO swiftly adapting strategies to leverage emerging trends and technologies.
- Share critical developments intel and the implications for the Hearst Magazines business with internal teams and executives.
Qualifications
What Youll Do
- Proven expertise and hands-on experience with AI and generative AI platforms (ChatGPT Google Gemini Bard etc.) including prompt engineering structured data and AI content optimization strategies.
- 510 years of experience in SEO leadership at large-scale publishers or digital-first media organizations.
- Deep technical and editorial SEO expertise: schema/structured data indexing strategies content optimization accessibility page speed and UX.
- Proven adaptability in embracing new technologies and trends.
- Ability to move quickly and decisively comfortable operating in fast-paced environments characterized by rapidly changing landscapes.
- Strong communication and collaboration skills; effective at influencing across departments.
- Entrepreneurial and strategic mindset comfortable defining and shaping innovative new disciplines.
- Preferred Experience: Familiarity with machine learning concepts particularly Natural Language Processing (NLP) and demonstrated ability to apply ML insights toward SEO and generative AI optimization strategies.
Compensation:The base salary for this role is between $175000 - $220000. The actual base pay offered is dependent upon many factors such as: transferable skills work experience business needs and market demands. The base pay range is subject to change and may be modified in the future.
Location: This role is currently based in the NYC office at least 3 days a week. No remote option.
Equal Employment Opportunity Statement: Hearst Magazines is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability protected veteran status or any other characteristic protected by law.
Required Experience:
Director
Employment Type
Full-Time
