Manager, Luxury Marketing, Luxury Stores
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Job Location:
New York City, NY - USA
Yearly Salary:
$ 124100 - 205200
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Department:
Job Summary
Amazon Luxury Stores is seeking an exceptional Head of Marketing to lead all onsite and offsite marketing initiatives for our Luxury Stores business. This leader will manage a team of seven marketers responsible for shaping the way customers discover engage with and shop luxury brands across Amazon. This role is pivotal in building a best-in-class luxury shopping experience - one that balances innovation personalization and industry nuance - while driving measurable business impact.
The ideal candidate will bring deep experience in luxury retail or luxury brand marketing with a proven ability to translate the heritage and artistry of luxury into compelling digital experiences. They will pair this expertise with strong technical acumen including comfort with data-driven decision making marketing automation and the application of GenAI in creative and scalable ways. This leader should be both a visionary and an executor equally capable of defining the future of luxury marketing at Amazon and diving into the details that deliver customer and client success.
In this role you will be responsible for developing a holistic luxury marketing strategy balancing storytelling personalization and innovation. You will work closely with cross-functional partners - including category management creative product and tech teams - while also collaborating with high-priority brand partners to deliver experiences that elevate and protect their brand equity. You will lead efforts to test and refine AI-generated creative and marketing assets ensuring automation enhances brand storytelling while meeting the high creative bar required for luxury.
This role requires a leader with strong judgment an appreciation for the subtleties of luxury branding and an ability to balance art and science - leveraging insights data and technology while never losing sight of the craftsmanship and prestige that define the luxury sector. If you are passionate about redefining how customers discover and shop luxury online thrive in a fast-paced environment and have the leadership skills to guide both strategy and execution wed love to hear from you.
Key job responsibilities
Key job responsibilities
- Lead and develop a team of seven marketers providing coaching strategic direction and career development to enhance their impact across onsite and offsite luxury marketing.
- Define and execute holistic marketing strategies that drive awareness discovery and conversion for Amazon Luxury Stores while maintaining the integrity of luxury brand partnerships.
- Collaborate with cross-functional stakeholders including category management product tech design and creative to deliver cohesive innovative and customer-centric luxury experiences.
- Partner closely with high-priority luxury clients to design and execute campaigns that align with brand values and deliver measurable results.
- Leverage data and insights to optimize marketing investments improve customer engagement and personalize shopping experiences.
- Develop and own customer analytics and segmentation strategies by channel leveraging behavioral transactional and engagement data to deliver tailored marketing campaigns that deepen customer loyalty and lifetime value.
- Drive innovation in creative production by implementing generative AI tools testing and refining outputs and ensuring automation scales without sacrificing luxury storytelling quality.
- Maintain a high bar for brand presentation ensuring all marketing touchpoints reflect the nuances craftsmanship and exclusivity of luxury.
- Establish track and report on key performance metrics using data-driven analysis to inform decisions and continuously improve marketing effectiveness.
- Identify and implement opportunities for operational efficiency and automation scaling marketing efforts while preserving quality and brand integrity.
- Balance big-picture strategic thinking with hands-on execution ensuring both visionary growth and operational excellence.
- 6 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
- Bachelors Degree
- Experience leading primary research studies across various methodologies: online quant surveys focus groups 1:1 ethnographies online qual mobile
- Experience with various statistical techniques (regression analysis coefficient correlation)
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $124100/year in our lowest geographic market up to $205200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
The ideal candidate will bring deep experience in luxury retail or luxury brand marketing with a proven ability to translate the heritage and artistry of luxury into compelling digital experiences. They will pair this expertise with strong technical acumen including comfort with data-driven decision making marketing automation and the application of GenAI in creative and scalable ways. This leader should be both a visionary and an executor equally capable of defining the future of luxury marketing at Amazon and diving into the details that deliver customer and client success.
In this role you will be responsible for developing a holistic luxury marketing strategy balancing storytelling personalization and innovation. You will work closely with cross-functional partners - including category management creative product and tech teams - while also collaborating with high-priority brand partners to deliver experiences that elevate and protect their brand equity. You will lead efforts to test and refine AI-generated creative and marketing assets ensuring automation enhances brand storytelling while meeting the high creative bar required for luxury.
This role requires a leader with strong judgment an appreciation for the subtleties of luxury branding and an ability to balance art and science - leveraging insights data and technology while never losing sight of the craftsmanship and prestige that define the luxury sector. If you are passionate about redefining how customers discover and shop luxury online thrive in a fast-paced environment and have the leadership skills to guide both strategy and execution wed love to hear from you.
Key job responsibilities
Key job responsibilities
- Lead and develop a team of seven marketers providing coaching strategic direction and career development to enhance their impact across onsite and offsite luxury marketing.
- Define and execute holistic marketing strategies that drive awareness discovery and conversion for Amazon Luxury Stores while maintaining the integrity of luxury brand partnerships.
- Collaborate with cross-functional stakeholders including category management product tech design and creative to deliver cohesive innovative and customer-centric luxury experiences.
- Partner closely with high-priority luxury clients to design and execute campaigns that align with brand values and deliver measurable results.
- Leverage data and insights to optimize marketing investments improve customer engagement and personalize shopping experiences.
- Develop and own customer analytics and segmentation strategies by channel leveraging behavioral transactional and engagement data to deliver tailored marketing campaigns that deepen customer loyalty and lifetime value.
- Drive innovation in creative production by implementing generative AI tools testing and refining outputs and ensuring automation scales without sacrificing luxury storytelling quality.
- Maintain a high bar for brand presentation ensuring all marketing touchpoints reflect the nuances craftsmanship and exclusivity of luxury.
- Establish track and report on key performance metrics using data-driven analysis to inform decisions and continuously improve marketing effectiveness.
- Identify and implement opportunities for operational efficiency and automation scaling marketing efforts while preserving quality and brand integrity.
- Balance big-picture strategic thinking with hands-on execution ensuring both visionary growth and operational excellence.
- 6 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
- Bachelors Degree
- Experience leading primary research studies across various methodologies: online quant surveys focus groups 1:1 ethnographies online qual mobile
- Experience with various statistical techniques (regression analysis coefficient correlation)
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $124100/year in our lowest geographic market up to $205200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Manager
Key Skills
- Fashion Retail
- Inventory Control
- Store Management Experience
- Interviewing
- Management Experience
- Retail Sales
- Merchandising
- Performance Management
- Employment & Labor Law
- Cash Handling
- Retail Management
- Recruiting
About Company
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