Account-Based Retail and Consumer Goods Marketing Manager , Industry Marketing

Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Retail & Consumer Goods Industry Marketing Manager to design and execute high-impact ABM programs for enterprise customers within a designated field territory and deliver the industrys largest activations and programs. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.

The Account-Based Marketing Manager will own the end-to-end execution of Americas (US and LATAM) based ABM programs working backwards from customer needs to create data-driven multi-channel campaigns events and executive programs that accelerate pipeline and revenue growth. This role requires project management skills analytical capabilities and the ability to influence cross-functional stakeholders.

AWS Marketing leads the charge in cloud innovation inspiring and empowering customers and partners to unlock their cloud potential. We shape AWSs industry perception through compelling narratives that demonstrate our leadership in AI and transformative solutions while driving customer growth across our vast service portfolio. Our team delivers personalized connected experiences that foster AWS adoption across diverse industries continuously adapting our strategy to stay ahead in our digital-first world. Join our forward-thinking team to shape the future of cloud computing contributing to strategic initiatives that respond to evolving technology industry and customer requirements. Youll collaborate globally to translate complex technology into clear valuable solutions creating impactful programs that drive AWSs growth in an inclusive collaborative environment where diverse perspectives and bold thinking thrive.


Key job responsibilities
Design and execute territory-specific ABM campaigns (1:1 1:few) for a select subset of our Americas-based accounts that align with global frameworks and drive measurable business impact
Build and maintain relationships with sales teams to understand account priorities and translate them into effective marketing programs
Analyze customer data buying signals and market trends to inform campaign strategy and optimization
Create and implement multi-channel programs (events digital direct) that deliver personalized customer experiences
Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
Drive operational excellence through standardized processes documentation and best practices
Track and report on program performance using data to optimize and scale successful approaches
Manage program budgets effectively demonstrating frugality while maximizing impact
Collaborate with global ABM community to share learnings and adopt proven practices

Success Measures:
Pipeline influence and revenue contribution from ABM accounts
Account engagement metrics and program ROI
Sales team satisfaction scores
Program execution quality and timeliness
Process improvement and best practice contributions


A day in the life
ABOUT AWS:

Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description we encourage candidates to apply. If your career is just starting hasnt followed a traditional path or includes alternative experiences dont let it stop you from applying.

Why AWS
Amazon Web Services (AWS) is the worlds most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating thats why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home theres nothing we cant achieve in the cloud.

Inclusive Team Culture
Here at AWS its in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences inspire us to never stop embracing our uniqueness.


About the team
AWS Sales Marketing and Global Services (SMGS) is responsible for driving revenue adoption and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.

- Experience using data and metrics to measure impact and determine improvements
- 5 years of professional marketing experience with demonstrated success in B2B marketing
- 2 years of direct ABM program management experience
- Bachelors degree or equivalent practical experience
- Experience using marketing automation platforms (e.g. Marketo) and CRM systems (e.g. Salesforce)

- Experience with ABM platforms (6sense Demandbase etc.) and marketing analytics tools
- Proven ability to influence without authority in a matrix organization
- Track record of creating scalable marketing programs that deliver measurable results
- Experience in technology/cloud industry marketing
- MBA or relevant advanced degree

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72600/year in our lowest geographic market up to $155200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.