Senior Marketing Manager, Digital Media & Automotive Marketing

Why Hearst Autos

As the leading automotive media organization in the world Hearst Autos connects car buyers owners and enthusiasts to the information they need the experiences they crave and the stories they love while connecting automotive marketers to this audience of unrivaled breadth and diversity. As a division of Hearst Magazines we offer the best of both worlds: a nimble fast-paced entrepreneurial environment coupled with the career development opportunities and perks of an established company.

Your Impact:

The Senior Marketing Manager will report into the Marketing Director and will be a part of the Hearst Autos Marketing team. This candidate must understand automotive advertising marketing experiential marketing and what makes clients say: Yes! I will invest in that idea! The Senior Marketing Manager is a digital native and can easily create cross-platform programs that include print native video social and experiential. The ideal candidate has a solid history of exceeding client expectations with a strong understanding of their business needs and can navigate the inner workings of ad and experiential agencies to deliver thoughtful proposals. With a dual focus a background in strategy development and custom events and experiences executions is needed and creative thinking and proposal writing experience is a must.

What Youll Do:

Develop innovative revenue-generating advertising-driven ideas that keep automotive clients (U.S. and Canadian) happy engaged and coming back for more. You will work with several internal and cross-functional teams to successfully propose new media and experiential programs across Hearst publishers and in-market publisher partner sites. And utilize insights and analytics to craft a compelling marketing story and ultimately ensure every idea meets our clients goals.

• Work in tandem with our sales team understanding their needs to move their business forward
• Help create Hearst Autos marketing materials (one sheets overview decks etc.) to ensure we have a fresh relevant and consistent message
• Develop marketing opportunities for the automotive industryRFP responses and proactive pitchesfor Hearst Autos automotive media brands Car and Driver Road & Track and Autoweek and publisher network Hearst Autos In-Market.
• Collaborate with marketing teams across the Hearst Magazine portfolio including Esquire ELLE Delish House Beautiful Mens Health and many more.
• Collaborate across internal Hearst teams (creative strategy & insights design ad product publisher Hearst Made and revenue operations)
• Stay on top of the industry and be closely aligned with automotive clients understanding their uniquechallenges and strategies
• Lead conceptualization planning coordination and execution of a variety of experiences (including but not limited to multi-day car rallies industry events track days editorial testing days virtual events and more)
• Help manage all aspects of research planning and executing experiential events (including but not limited to budgets partnerships vendor and venue selection catering entertainment audio-visual requirements logistics timelines and troubleshooting).
• Support Experiential Marketing executions partnership development stakeholder management and budget management to integrate into a broader media offering.

Who You Are:

• BA/BS in Marketing or a communications-related field
• 8 years in digital media or marketing experience
• Automotive marketing agency and events experience preferred but not required
• Adept in Google and Microsoft Office product suites
• Proven track record of generating strategic solutions for business needs
• Understanding of media planning and client media approval process
• Ability to meet deadlines and work effectively in a fast-paced environment with multiple deadlines
• Experience in Adobe creative suite a plus
• Digital media fluency & ad solutions (behavioral targeting native content and advertising programmatic and data solutions)
• Understanding of digital metrics (comScore DFP and the Google stack social media and IAB/MRC standards)
• Strong partner and vendor collaboration stakeholder management and negotiation skills
• High attention to detail and strong problem-solving skills
• Ability to present ideas and lead discussions with groups of all sizes
• Excellent verbal written and interpersonal skills
• Strong organization and ability to prioritize
• Must have flexibility to travel (15%) as required by event schedules and must hold a valid drivers license and passport.

The base salary for this role is $110000. The actual base pay offered is dependent upon many factors such as: transferable skills work experience business needs and market demands. The base pay range is subject to change and may be modified in the future.

Hearst Magazines is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability protected veteran status or any other characteristic protected by law. #LI-DNI