Client Marketing Specialist (Remote)

Toronto - Canada

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Company Information

One of Canadas oldest and most respected debt solution providers. We help people get out of debt and start rebuilding their lives again. Established in 1979 Farber has over 250 employees working across Canada and has helped over 100000 Canadians get out of debt.

And now were embarking on our next stage of innovation & significant growth. To do that we hire experienced enthusiastic motivated innovative and customer-centric team members to play critical roles in helping us reach our ambitious goals.

Join us in better serving the growing number of Canadians who are in need of help
Position Summary
Were hiring a Client Marketing Specialist to support the client marketing team in building content and journeys across email live chat and SMS as well as run Farbers end-to-end ratings & review program. Youll respond to client reviews expand our review program and help maintain our #1 industry review ranking on Trustpilot. You will report to the Senior Manager Client Marketing and partner closely across Marketing IT Central Operations Client Care and Front Line practice.
Responsibilities
Marketing Automation:

Build QA and schedule marketing automation campaigns (nurture onboarding education transactional surveys retention).

Develop client-centric content that educates provides clear next steps and engages our audience segments.

Manage audiences and segmentation to keep marketing contact lists clean accurate and legally safe ensuring we reach the right audience.

Run A/B tests (subject lines creative timing cohorts) and translate insights into next round improvements.

Ensure deliverability quality across devices/clients; maintain templates and a shared component library.

Support the Client Marketing team in the development and creation of automation flows email copy design and image creation for campaigns.

Ratings & Reviews Management

Support Farbers end-to-end ratings and reviews program. Monitor and respond to client reviews with timely brand-compliant replies.

Expand Farbers review volume through targeted review campaigns

Partner with the Front-Line and Central Operations to address client problems escalate and monitor for themes and insights into content and service improvements.

Maintain and strengthen our Number 1 industry ranking on Trustpilot provide regular reporting on on score review mix response SLAs and category benchmarks.

CRM Analytics & Operations

Execute campaigns in Dynamics 365 and Customer Insights ensuring accurate data flows event triggers and personalization fields.

Review dashboards and prepare regular KPI reporting..

Track and measure how your customer programs and reputation efforts lead to real business results.

Qualifications

12 years hands-on lifecycle or email/SMS marketing experience in a CRM/marketing automation platform (Dynamics 365/Customer Insights or similar is a plus).

Basic HTML/CSS for email.

Analytical mindset: comfort with dashboards cohort analysis and experimentation; ability to turn insights into action.

Experience building or executing end-to-end campaigns and sharing insights.

Strong English-language writing skills

Project management skills that help you to bring email and SMS campaign concepts to market.

Nice to have

Experience with Trustpilot and other review platforms.

Moderation community management or customer support experience.

Experience with Visualization software such as Power BI Tableau etc. basic data storytelling with tools like Excel.

French bilingualism (reading/writing).

Our Culture at Farber

At Farber were in the business of helping peopleand this ethos extends not only to our clients but to our employees partners. We are committed to taking action and to deliver an inclusive diverse and equitable workplace that our staff experience every day. This commitment also shapes our culture which is one of a kind and unique. We are proud to have a dedicated culture committee who organize events and consists of staff volunteers they hand out awards for recognition and support the many holidays in our community to celebrate our inclusive and diverse workforce at Farber.

Farber encourages applications from all qualified candidates who represent the diversity of Canada.

If you require any accommodations throughout the recruitment processincluding alternate interview formats accessible materials or any other accommodationswe encourage you to contact us at

We thank all candidates for submitting their resume however only those selected for an interview will be contacted.

Required Experience:

Company InformationOne of Canadas oldest and most respected debt solution providers. We help people get out of debt and start rebuilding their lives again. Established in 1979 Farber has over 250 employees working across Canada and has helped over 100000 Canadians get out of debt.And now were embark...

Build QA and schedule marketing automation campaigns (nurture onboarding education transactional surveys retention).

Develop client-centric content that educates provides clear next steps and engages our audience segments.

Manage audiences and segmentation to keep marketing contact lists clean accurate and legally safe ensuring we reach the right audience.

Run A/B tests (subject lines creative timing cohorts) and translate insights into next round improvements.

Ensure deliverability quality across devices/clients; maintain templates and a shared component library.

Support the Client Marketing team in the development and creation of automation flows email copy design and image creation for campaigns.