Manager, Website Transformation

Union: Non-Union
Number of vacancies: 1
Site: Toronto General Hospital
Department: Communications and Brand Strategy (CaBS)
Reports to: Director Integrated Marketing and Brand Management
Hours: 37.5 per week
Status: Temporary Full-Time 12 months with possibility of extension
Closing Date: October 14 2025

Position Summary

UHN is undertaking the transformational redevelopment of its primary digital presence to reflect our commitment to patient-first care innovation and excellence.. Reporting to the Communications and Brand Strategy team the Manager Website Transformation will lead the strategic direction and execution of this multi-year initiative through March 2029. This role oversees a small team which includes the Advisor Website Transformation and Coordinator Website Transformation and works in close partnership with the Project Manager and cross-functional stakeholders.  

The Manager Website Transformation will provide strategic leadership and subject-matter expertise to guide the reimagining and re-platforming of . This role champions a user-centered approach to digital communications ensuring alignment with UHNs enterprise priorities while fostering collaboration across internal teams and external partners. With a focus on excellence in content governance user experience stakeholder engagement and change management the Manager will play a key advisory role in working groups and cross-functional initiatives. Their strategic input will help ensure the website redevelopment is seamlessly integrated with UHNs broader digital transformation efforts. This role is ideal for a communications leader who thrives in a dynamic cross-functional environment and is passionate about shaping the future of digital engagement at UHN. 

Duties

• Strategic Oversight
  • Provide strategic leadership and oversight for the redevelopment and re-platforming of ensuring alignment with UHNs digital priorities and patient-first values. 
  • Serve as a strategic advisor to the core project team contributing expertise in communications change management and digital transformation. 
  • Assist in setting a clear vision for the future state of translating enterprise goals into actionable digital strategies that reflect UHNs commitment to patient-first care innovation and excellence. 
• Stakeholder Engagement and Collaboration
  • Facilitate cross-functional alignment between Communications and Brand Strategy Digital and external partners and act as a trusted advisor with internal stakeholders across clinical research and education portfolios. 
  • Serve as a key advisor in planning sessions workshops and reviews with internal teams external stakeholders and third-party vendors. 
  • Act as a knowledgeable contributor in discussions related to content governance information architecture (IA) and website development. 
  • Interpret feedback from patients families and internal stakeholders to inform design and content decisions. 
  • Champion inclusive accessible design practices that reflect the diverse communities UHN serves. 
• Change Management 
  • Act as a change champion helping teams navigate digital transformation with clarity empathy and strategic foresight while promoting innovation and continuous learning. 
  • Support organizational readiness and adoption of the new platform through clear communication training and stakeholder engagement strategies. 
  • Prepare internal teams and contributors for content migration new workflows and governance models. 
  • Help surface and identify points of resistance as well as champions among internal stakeholder groups and contribute to mitigation and optimization strategies. 
• Team Management
  • Supervise and support the Advisor and Coordinator Website Transformation fostering a collaborative and high-performing team environment. 
  • Manage and mentor direct reports fostering a culture of accountability collaboration and continuous improvement within the Website Transformation team. 
• Subject-Matter Expertise and Web Content Strategy
  • Share expertise in web content governance and user experience (UX) principles relevant to large healthcare organizations. 
  • Contribute to the development of content frameworks tone-of-voice guidelines and audience-specific messaging. 
  • Review and provide input on sample content page templates and user flows. 
  • Help evaluate proposed solutions from a strategic and practical lens. 
• Standardization and Alignment
  • Contribute to the establishment of digital governance structures and ongoing content management workflows. 
  • Assist in ensuring that the project remains aligned with UHNs brand standards digital strategy and content is compliant with privacy legislation web accessibility (WCAG 2.1 AA and AAA) and security requirements. 
  • Review draft designs and content plans to provide feedback and flag potential issues.
• Other duties as assigned. 

Qualifications :

• Post-secondary education in Digital Strategy UX Design Communications Marketing or a related field. 
• 6-10 years of experience in digital strategy content management or web design within healthcare public sector or complex organizations. 
• 3-5 years leading and managing direct reports. 
• Effective communicator with a collaborative team-first approach.  
• Ability to synthesize complex input and provide clear constructive feedback.  
• Demonstrated involvement in at least one major website redevelopment or digital transformation project. 
• Experience with complex digital or web-based initiatives within large matrixed organizations 
• Deep understanding of user-centered design digital accessibility enterprise content management and web development best practices. 
• Strong understanding of web usability accessibility and content strategy. 

Additional Information :

Why join UHN

In addition to working alongside some of the most talented and inspiring healthcare professionals in the world UHN offers a wide range of benefits programs and perks. It is the comprehensiveness of these offerings that makes it a differentiating factor allowing you to find value where it matters most to you now and throughout your career at UHN.

• Competitive offer packages
• Government organization and a member of the Healthcare of Ontario Pension Plan (HOOPP access to Transit and UHN shuttle service
• A flexible work environment
• Opportunities for development and promotions within a large organization
• Additional perks (multiple corporate discounts including: travel restaurants parking phone plans auto insurance discounts on-site gyms etc.)

Current UHN employees must have successfully completed their probationary period have a good employee record along with satisfactory attendance in accordance with UHNs attendance management program to be eligible for consideration.

All applications must be submitted before the posting close date.

UHN uses email to communicate with selected candidates.  Please ensure you check your email regularly.

Please be advised that a Criminal Record Check may be required of the successful candidate. Should it be determined that any information provided by a candidate be misleading inaccurate or incorrect UHN reserves the right to discontinue with the consideration of their application.

UHN is an equal opportunity employer committed to an inclusive recruitment process and workplace. Requests for accommodation can be made at any stage of the recruitment process. Applicants need to make their requirements known.

We thank all applicants for their interest however only those selected for further consideration will be contacted.

Remote Work :

No

Employment Type :

Contract