Director of Sales and Marketing
Director of Sales and Marketing
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Job Description
SGS is currently working in partnership with H2Safety to hire a Director of Sales and Marketing.
In June 2025 H2Safety became a part of SGS the worlds leading testing inspection and certification company - and a world leader in sustainability. As part of SGS H2Safety is working towards globally advancing operational safety digital transformation and ESG performance across industries including oil and gas mining transportation utilities renewables and government. Our success and approach are deeply rooted in building authentic relationships and addressing community concerns transparently allowing us to also excel in Indigenous and government relations.
The Director of Sales & Marketing is responsible for driving business growth revenue generation and market expansion for H2Safety. This role combines oversight of the sales pipeline with leadership in marketing strategy campaign execution and client engagement. The Director will develop and execute initiatives that strengthen client relationships increase brand visibility and secure new opportunities while ensuring alignment with H2Safetys business objectives
Scope of work:
Business Development & Sales
- Lead business development efforts across H2Safetys core and emerging service lines.
- Oversee full sales cycle management from lead generation and qualification through to negotiation and contract close.
- Develop and execute go-to-market strategies that drive expansion in existing markets and support entry into new sectors and geographies.
- Establish and maintain a structured sales cadence ensuring pipeline discipline timely follow-up and measurable conversion metrics.
- Drive pricing and commercial strategies that balance competitive positioning with margin protection and long-term growth.
- Build and mentor a high-performing sales team fostering a culture of accountability continuous improvement and client-centric selling.
- Represent H2Safety at key industry events and conferences to elevate brand visibility and secure new opportunities.
- Provide accurate sales forecasting and reporting delivering clear insights into performance pipeline health and growth opportunities.
Marketing and Brand Management
- Develop and implement marketing campaigns across digital traditional and social channels to support lead generation and brand awareness.
- Ensure brand consistency positioning and messaging across all platforms and client touchpoints.
- Conduct market research and competitor analysis to guide strategies and identify opportunities.
- Measure and analyze marketing campaign performance; adjust tactics to maximize ROI.
- Coordinate client events webinars and outreach initiatives to promote H2Safetys capabilities.
Leadership & Collaboration
- Manage and develop the Sales & Marketing team fostering accountability innovation and high performance.
- Provide coaching mentorship and performance feedback to staff.
- Collaborate cross-functionally with operations technical and product teams to align business development with service delivery.
- Encourage a client-centric culture that prioritizes customer satisfaction and long-term partnerships.
Strategic & Analytical Contributions
- Apply data-driven insights to sales strategies margin expansion and customer segmentation.
- Identify emerging opportunities industry trends and client needs to inform H2Safetys business strategy.
- Support leadership with input into forecasting pricing strategy and new service evaluations.
Qualifications :
- Bachelors degree in Business Marketing or related field; MBA an asset.
- Minimum 710 years of experience in sales business development or marketing including at least 3 years in a leadership role.
- Proven track record in driving revenue growth securing new business and managing client relationships.
- Experience with digital marketing strategies CRM tools (e.g. HubSpot) and sales pipeline management.
- Strong negotiation contract management and closing skills.
- Excellent verbal and written communication with the ability to present to executives and industry audiences.
- Advanced skills in sales pipeline management pricing strategies and proposal development.
- Strong analytical and problem-solving ability; able to use data to inform strategy.
- Excellent leadership and team development skills with the ability to motivate and coach.
- Customer-centric mindset with proven success in relationship building.
- Highly organized detail-oriented and able to manage multiple initiatives in a fast-paced environment.
- Willingness to travel (up to 2530%) to client sites conferences and industry events.
Additional Information :
SGS is an Equal Opportunity Employer and as such we recruit hire train and promote persons in all job classifications without regard to race color religion sex national origin disability age marital status sexual orientation gender identity or expression and Indigenous status or any other characteristics protected by law.
To perform this job successfully an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations. The requirements listed above are representative of the knowledge skills and/or abilities required.
This job description should not be construed as an exhaustive statement of duties responsibilities or requirements but a general description of the job. Nothing contained herein restricts the companys rights to assign or reassign duties and responsibilities to this job at any time.
Accommodations are available on request for qualified candidates during each stage of the recruitment process.
Please note that candidates applying for Canadian job openings should be authorized to work in Canada.
#IND
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
