Business Marketing Manager Assistant Manager

Taipei City - Taiwan

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Job Description:
We are seeking a highly motivated and results-driven Business Marketing Manager/ Assistant Managerto drive our integrated online and offline marketing strategies. This role is crucial for executing campaigns across a diverse set of platforms and channels with a strong focus on maximizing advertising efficiency through compelling content and creative ideas. The ideal candidate will have 3 years of hands-on experience in both digital and traditional marketing environments and must be proficient in Advanced English.

Responsibilities:

Strategy & Campaign (Online & Offline)

Develop and Execute Integrated Marketing Campaigns: Plan implement and manage comprehensive marketing campaigns across both digital and offline channels to achieve key business objectives.

Online Channel Management: Directly manage and optimize performance marketing campaigns on key platforms including but not limited to Job Portals Meta (Facebook/Instagram) Google (PMAX Search) and Line (LAP).

Offline Marketing Campaign: Own and execute offlinemarketing initiatives (e.g. job fair info-session events) as needed to support overall marketing goals.

Data Analysis & Tracking

Performance Monitoring & Optimization: Track measure and analyze the performance of all marketing campaigns (ROI CPJ etc.) to deliver actionable insights and recommend budget adjustments for maximum efficiency.

Analytics Tool Utilization: Utilize web and app analysis tools such as Google Analytics (GA) and Google Tag Manager to ensure accurate campaign tracking monitor user behavior and provide deep performance reporting.

Content & Creative

Content & Idea Creation: Take ownership of content strategy and creative ideation specifically designed to enhance Ads efficiency and effectiveness across all channels.

Creative Asset Management: Collaborate with design and creative teams to ensure all marketing materials and ad creatives are on-brand high-quality and optimized for the target platform and audience.

A/B Testing: Design and execute continuous A/B testing of ad copy visual content and campaign setups to drive iterative improvements in performance metrics.

Required Qualifications:
- 3 years of performance marketing experience (Google Meta TikTok LINE etc.)
- Fluent in English capable of communicating withinternational stakeholders
- Strong insight into content marketing
- Innovative fast-learning collaborative open-minded
- Insight in lifecycle or CRM Marketing is a huge plus

Preferred Qualifications:
- 1 years of management experience
- 2 years of experience in advertising campaign management
- Recruiting experience
- Marketing funnel improvement experience

Required Experience:

Manager

Job Description:We are seeking a highly motivated and results-driven Business Marketing Manager/ Assistant Managerto drive our integrated online and offline marketing strategies. This role is crucial for executing campaigns across a diverse set of platforms and channels with a strong focus on maximi...