Marketing Communication Manager

MISSION

Reporting to the Marketing Communications & Admissions Director the Marketing Communications Manager directs the Marketing Communications team to deliver comprehensive marketing and communication materials. This individual will oversee the delivery of the IFS strategy to implement comprehensive marketing and communication materials and multimedia for internal and external campaigns. The Marketing Communications Manager will seek out and develop effective communication content coordinate external and internal communications and work collaboratively with numerous departments within the school. This position creates writes and publishes communication support material for external and internal audiences under the guidance and support of the Marketing Communication & Admissions Director.

RESPONSIBILITIES Participation in the execution of the IFS marketing communication strategy:

• Develop and implement effective communication strategies validated by the Marketing Communication & Admissions Director that build community loyalty brand awareness and IFS family and staff satisfaction.
  

• Develop and implement effective communication strategies for internal staff consumption that keeps the schools educational and administrative community updated and informed.
  

• Participate in developing communication and marketing strategies for new student acquisition community opportunities product & service launches events and promotions.
  

• Work with different departments to generate new ideas and content.
  

Organisation implementation and improvement of marketing and communication outcomes:

• Supervise and execute the creation of informative and exciting posters brochures pull-up banners (kakemonos) institutional documents newsletters informative editorial and related marketing and communication materials.
  

• Plan and manage communication materials design content and production including the Annual Report and School Yearbook.
  

• Advise and assist the different schools (maternelle l mentaire coll ge lyc e) and administration departments (HR Event social media admissions parent relations orientation library orientation team arts sports ...) in the implementation of their internal or external communication plans.
  

• Develop and deliver internal & external newsletters
  

• Provide content for the IFS website (news page content etc...)
  

• Supervise projects to guarantee all content is publication-ready especially in French.
  

• Develop and implement new website tools e.g. virtual tour and map tools
  

• Lead and develop the Marketing Communications department overseeing the strategic execution of marketing communication initiatives. This includes direct management of the Marketing Communication Assistant Social Media & Website Moderator and Multimedia Production Specialist ensuring alignment with organisational goals. Additionally provide mentorship and guidance to interns within the IFS Marketing Communications department.
  

IFS Brand Management and Public Relations :

• Manage the IFS brand image and champion the IFS brand guidelines.
  

• Be the IFS key contact with the French Embassy the French Chamber of Commerce in Singapore and French/expat media (lepetitjournal le bottin expat living...)
  

REQUIRED SKILLS EXPERIENCE AND QUALIFICATION

• Degree in Journalism Communication Advertising Public Relations or similar.
  

• 5 to 10 years experience in communications (PR Agency Communication Agency Client relationship roles advertising agencies brand consultancies etc)
  

• Excellent knowledge of the various media channels and communication tools
  

• Mastery of Windows tools and creative software like Adobe Photoshop Illustrator etc.
  

• Fluent in oral and written French. A good command and level in English as appropriate for conducting day-to-day business
  

• Outstanding written and verbal communication skills. Particularly in French.
  

• Adaptability creativity responsiveness and autonomy
  

• Good multitasker and capable of simultaneously managing multiple projects with different deadlines
  

• Capable of working well as part of a team as well as independently
  

• Organised and autonomous
  

• Internal customer/client orientation
  

• Interested in education and the international educational environment.
  

WORK RELATIONSHIP:

• Admissions Events and Parent Relations department
  

• Educational department across Kindergarten Elementary Middle School and High School
  

• Teaching and educational support faculty
  

• Administrative Management
  

• Third Party Providers
  

REPORTING:

• Marketing Communication and Admissions Director
  

TERMS AND CONDITIONS:

• Full time position of 42 hours/week
  

• Remuneration will be based on salary scale in IFS
  

• 8 weeks of annual leave
  

• Medical coverage