BrandMarketing Manager (Food and Beverage)
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Job Location:
Quezon City - Philippines
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Building a brand strategy means building a unique story and customer experiencesomething that connects them with a company and its products and fosters loyalty over time.
ABOUT THE ROLE:
BRAND/MARKETING MANAGER is responsible for overseeing any aspect of marketing related to a companys brand and ensuring that all branding decisions ultimately result in stronger sales. To achieve that alignment brand managers tend to work with multiple areas of marketing like research content social and design.
As a Brand/ Marketing Manager you may be responsible for:
- Conducting market research
- Analyzing data for trends insights and information
- Advising multiple teams on branding strategy
- Communicating with marketing teams to ensure brand alignment
- Managing projects through various stages of development
- Managing budgets to support branding efforts
- Maintaining relationships with company stakeholders
- Developing and implementing marketing plans policies and strategies according to organizational goals and market demands
- Designing promotional activities and events for marketing products and services
- Gathering and analyzing data involved in marketing campaigns and activities
- Planning a budget evaluating campaign expenditure and estimating potential sales
- Formulating competitive pricing strategies that meet organizational objectives and appeal to customers
- Evaluating the effectiveness of marketing campaigns and adjusting or implementing strategies to improve them
- Developing and implementing marketing plans policies and strategies according to organizational goals and market demands
- Designing promotional activities and events for marketing products and services
- Gathering and analyzing data involved in marketing campaigns and activities
- Planning a budget evaluating campaign expenditure and estimating potential sales
- Formulating competitive pricing strategies that meet organizational objectives and appeal to customers
- Evaluating the effectiveness of marketing campaigns and adjusting or implementing strategies to improve them
Qualifications :
Qualifications:
Bachelors degree in Marketing Business Communications or a related field; MBA is a plus.
5 years of experience in brand management or marketing preferably in the food and beverage industry.
Strong understanding of consumer behavior branding principles and market research.
Proven track record of successful brand campaigns and product launches.
Excellent project management communication and leadership skills.
Proficiency in digital marketing tools analytics platforms and content management systems.
Ability to thrive in a fast-paced collaborative environment.
Preferred Skills:
Experience with CPG (Consumer Packaged Goods)
Familiarity with sustainability or health-focused product positioning
Strong analytical mindset with experience using tools like Nielsen IRI or similar data platforms
Additional Information :
Why choose us
We are one of the promising companies in the Philippines with different awards & recognitions. We are offering our employees these perks and benefits as follows:
- Government Mandated Benefits
- Motorcycle Loan
- Scholarship Subsidy
- and More!
What to do next
For this role please submit your resume. There would be an initial screening from our Talent Acquisition Team and a final interview with the Hiring Manager.
Please do take note that we will only reach out to candidate/s who passed our paper screening.
Send your application now or refer a candidate to us! Thank you very much!
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Culinary Experience
- Restaurant Experience
- Food Service
- Hotel Experience
- Taleo
- Hospitality Experience
- Bartending
- Guest Relations Experience
- Management Experience
- POS
- Supervising Experience
- Micros POS
About Company
About Fredley Group of CompaniesWe are a food and restaurant service established in 2014 by one of the youngest entrepreneurs in the Philippines, Avin Ong. We are a Philippine-based master franchise of more than 205 restaurants and cafes nationwide. These brands include Macao Imperial ... View more
