Digital Copywriter Paid Ads

Petaling Jaya - Malaysia

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Employment Type: 2-year contract (Renewable yearly/converted to permanent staff)

Working Model: Hybrid (3 Days WFO 2 Days WFH)

Understanding the Role

We are looking for a creative performance-driven Paid Media Copywriter to join our dynamic team.

You will be responsible for developing writing and testing high-impact ad copy and visual concepts across all major paid channels to directly influence key business growth targets.

The ideal candidate understands direct response principles and uses campaign data to inform creative strategy. You will collaborate with Paid Media Managers and designers analysing briefs to recommend optimal ad formats and creating both copy and basic visuals.

This role offers a direct chance to craft engaging data-backed narratives that optimise funnel performance in a collaborative international environment.

Core focus:

Analyse campaign briefs and recommend optimal ad formats and creatives.
Write persuasive and engaging copy for paid ads landing pages and email campaigns.
Writing copy for paid media ads (likely Meta Ads Google Ads LinkedIn Ads etc.).
Source or recommend visuals (images/videos) to complement ad copy.
Create basic banners and creatives using Adobe Express / Adobe Photoshop
Adapt and refine ad copy in response to campaign optimisation needs.
Proofread campaign materials ensuring clarity and brand alignment.
Collaborate with paid media managers to design and execute A/B tests.
Review campaign data across platforms and translate insights into content recommendations.
Stay up to date with social media guidelines ad trends and best practices.
Support overall marketing strategy with fresh data-backed creative ideas.

Nature of work: More short-form performance-driven copywriting than long-form brand storytelling. Think headlines ad captions call-to-actions.

Required skills:

Strong written English (clear concise persuasive).
Ability to quickly adapt messaging to fit platforms and audiences.
Basic creative sense (choosing or pairing visuals with copy).
Analytical thinking (understanding how copy affects engagement/click-through rates).
2 3 years experience this is an intermediate/junior-mid level role.

Expected Start Date: January 2026

Requirements

Excellent written and verbal communication in English (clear concise persuasive)
Experience writing for paid ads
Minimum 2-3 years of experience
Bachelor s degree in English Marketing Communications or related field
Exceptional organizational skills with an ability to manage multiple tasks while maintaining a high degree of accuracy with meticulous attention to detail
Strong grasp of social media guidelines and content best practices
Experience writing for B2B topics
Basic Adobe Photoshop/Adobe Express skills
Proficiency in Microsoft Excel
Strong understanding of content marketing principles and awareness of industry trends
Curious proactive and eager to learn paid media optimisation

Benefits

Benefits
Exposure to global team and work culture
Great work-life balance
Good structure and system in place
Dynamic and multi-national work environment.
Supportive team culture and opportunities for professional growth.

- Excellent command of English (written and spoken) - Basic experience in Adobe Photoshop or Adobe Express

Employment Type: 2-year contract (Renewable yearly/converted to permanent staff)Working Model: Hybrid (3 Days WFO 2 Days WFH)Understanding the RoleWe are looking for a creative performance-driven Paid Media Copywriter to join our dynamic team. You will be responsible for developing writing and testi...