General Manager, Canada
General Manager, Canada
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Job Description
Celsius based in Boca Raton FL is a global consumer packaged goods company with a proprietary clinically proven formula for its master brand CELSIUS a lifestyle energy drink brand born in fitness and a pioneer in the rapidly growing energy category. Celsius Holdings Inc. also includes Alani Nu a premium active nutrition and better-for-you brand further expanding our reach across the health and wellness space.
At Celsius we pride ourselves in providing our employees with a culture and atmosphere of inclusiveness that challenges individuals to be thought leaders innovators and game changersas every employee is an owner of the CELSIUS brand upon joining the organization.
Ready to energize your career Join a team thats pushing boundaries and redefining what it means to LIVE FIT.
We promptly review all applications. Highly qualified candidates will be contacted for interviews.
Field-Based: Role requires presence in Toronto ON with national travel
Role Type: Full-Time
Job Overview
Celsius Holdings is seeking a dynamic and execution-focusedGeneral Manager Canadato lead the companys Commercial and Marketing operations in the Canadian market. Reporting directly to theChief Commercial Officer North America this role will be accountable for delivering revenue growth building brand equity and driving disciplined execution across Canada.
The Canada GM will act as the strategic and operational lead for the Canadian business with a mandate to establish Celsius and its portfolio including Alani Nu and Rockstar Energy Drink as a leading energy company nationwide. This includes developing go-to-market strategies building and leading anational Key Account team and leveraging thePepsiCo systemto unlock scale and accelerate growth across grocery convenience and other key retail channels.
Responsibilities
- Commercial Strategy & Execution Develop and implement go-to-market strategies tailored to the Canadian market with emphasis on grocery convenience and key accounts and food service.
- Key Account Leadership Build lead and mentor ateam of Key Account Managersto manage relationships with top Canadian retailers and deliver best-in-class execution.
- Revenue & Profit Delivery Achieve net revenue gross profit and EBITDA targets for the Canadian business.
- Distributor & Partner Management Collaborate closely with PepsiCos Canadian system and distributor partners; lead Joint Business Planning (JBP) negotiations and scorecard accountability.
- Marketing Execution Build lead and mentor a marketing team to localize global brand campaigns aligning with North America strategy while delivering impactful consumer and trade marketing programs in Canada.
- Innovation & Product Launches Successfully introduce and scale new products into the Canadian market using customer insights and shopper behavior.
- Financial Stewardship Oversee budgeting forecasting and year-to-go (YTG) planning for Canada.
- Team Development Recruit build and develop ahigh-performing Canadian Commercial & Marketing organizationwith clear succession pipelines.
- Regional Collaboration Work closely with U.S. leadership to ensure alignment leverage best practices and maximize synergies across the PepsiCo system.
- Operational Discipline Establish and track KPIs processes and retail execution standards to ensure flawless in-market delivery.
Requirements
- 1215 years of progressive leadership in Sales Commercial or General Management roles inFMCG or beverages
- Proven success in theCanadian retail landscape especially ingrocery convenience and key accounts
- StrongP&L ownershipexperience and record of delivering profitable growth in Canada
- Extensive experience managingnational distributors retail customers and system partners
- Track record of building and leadingKey Account teamswith measurable success in retail execution
- Bachelors degree required; MBA or equivalent preferred
- English fluency required; French bilingualism strongly preferred
Benefits
- Competitive base salary ($250000 - $265000 CAD)
- Performance Bonus
- 15 days of vacation per year
- Stock options
The base pay range for this position is for a successful candidate within the state listed. The successful candidates actual pay will be based on multiple factors such as work location job-related knowledge skills qualifications and experience. Celsius is a total rewards company. This position may be eligible for other compensation including bonuses and Restricted Stock Units (subject to company plans).
Celsius Holdings Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to age ancestry citizenship color family or medical care leave gender identity or expression genetic information immigration status marital status medical condition national origin physical or mental disability political affiliation protected veteran or military status race ethnicity religion sex (including pregnancy) sexual orientation or any other characteristic protected by applicable local laws regulations and ordinances. We believe strongly in fostering a safe fair and respectful work environment. If you need assistance and/or a reasonable accommodation due to a disability during the application process please reach out to
The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties responsibilities and qualifications required of employees assigned to this job.
Required Experience:
Director
Employment Type
Full-Time
