Marketing Manager

Responsible for assisting the Director of Marketing/General Manager to achieve the overall success of property marketing including strategy development and implementation planning program development and implementation expense budgeting and processing and team supervision and development.  Key marketing functions with direct oversight may include promotions events player development the players club and competitor analyses.  Other functions (where applicable) may include database analyses direct marketing promotions programming advertising creative development digital marketing hotel yield entertainment.

The Marketing Manager along with the property management team is also responsible for the delivery monitoring and continual improvement of guest service and satisfaction along with meeting/exceeding property financial goals.

Job Functions

• Assists in the development and implementation of property marketing plans.
• Develops marketing programs which successfully achieve the propertys marketing and business goals and are properly aligned with the company regional and property brand.
• Closely monitors competitive and industry trends and ensures the property is responding to developments and staying competitive.
• Creates program budgets manages expenses and monitors progress toward maintaining property budgetary goals.
• Assists in the review and approval of marketing programs including actions provided by the Marketing Shared Services groups.
• Analyzes and reports on success of marketing programs including the generation of incremental revenues and ROI.
• Contributes to successful achievement of property financial objectives.
• Assists with the selection and development of marketing team members.
• Helps manage selected outside vendors and closely monitors their performance.
• Helps ensure all marketing activities staff and outside partners are in full compliance with all regulatory company and property policies and practices.
• Helps coordinate marketing support with all other operational departments.
• Helps communicate marketing plans programs and results to other key departments and team members.

Qualifications :

• Must be 18 years or older
• Bachelors Degree in Marketing or related field or equivalent work experience.
• Four (4) years marketing experience preferably in the casino industry.
• Knowledge of all gaming regulations and procedures.
• Strong written and oral communication.
• Knowledge of all computer software and office systems.
• Must be able to obtain/maintain any necessary certifications and/or licenses.

Additional Information :

All your information will be kept confidential according to EEO guidelines.

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race color sex age national origin religion sexual orientation gender identity status as a veteran and basis of disability or any other federal state or local protected class.

Remote Work :

No

Employment Type :

Full-time