Head of Digital Performance

JOB DETAILS

JOB BAND: E
CONTRACT TYPE: Full-time Perm
DEPARTMENT: BBC Studios- Digital
LOCATION: London
PROPOSED SALARY RANGE: 73800 London Weighting (5441) depending on relevant skills knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

Bonus: 15%

WE ARE BBC STUDIOS

A globally renowned media company borne of the BBC. We make and distribute the worlds most sought-after TV audio and digital content.

Our ambition is to be the home of the most powerful entertaining and inspiring stories for people all around the world

WHY JOIN THE TEAM

BBC Studios Digital Brands is a creative and commercial powerhouse home to globally loved titles like Bluey BBC Earth Top Gear and Doctor Who. With over 90 social channels and millions of hours of audience engagement were entering a new era of unskippable content and audience-first storytelling.

As Head of Performance youll lead and scale our in-house paid media and optimisation function across the full digital ecosystem including social search display and programmatic. This is a senior leadership role where youll own the performance strategy end-to-end driving measurable growth in customer acquisition ecommerce revenue and subscriber engagement.

Youll manage a high-performing team and take a holistic view of optimisation spanning paid media content website experience CRM and conversion. Youll also lead the development of our martech stack ensuring we have the right tools integrations and tracking in place to maximise performance. Experience with Conversion API Google Tag Manager CDPs attribution platforms and optimisation frameworks is essential.

This is a rare opportunity to combine strategic leadership creative thinking and technical expertise all within a globally trusted brand thats redefining digital engagement.

YOUR KEY RESPONSIBILITIES AND IMPACT:

• Develop and execute a high-performing multi-channel paid media strategy (acrosssearch social programmatic etc.) for our eCommerce offering (BBC Shop)
• Deliver measurable growth across key metrics (e.g. CAC LTV AOV ROI conversion rate)
• Build and manage an in-house performance team with strong test-and-learn culture.
• Line management of a SEO Manager and CRO & Growth Marketing Manager
• Oversee the setup integration and evolution of our marketing tech stack including tracking measurement APIs and automation
• Partner with content CRM ecommerce and data teams to drive full-funneloptimisation
• Own media budget and measurement frameworks ensuring everything ladders up to commercial outcomes
• Measurement and testing: Evaluate the measurement and testing strategies in collaboration with the insights and data team to optimise the customer journey with a keen focus on tracking and measuring key KPIs
• Define and implement attribution models and dashboarding for transparent performance insight

YOUR SKILLS AND EXPERIENCE:

ESSENTIAL CRITERIA:

• Proven experience leading performance marketing in a fast-paced digital-first or ecommerce business
• Deep hands-on expertise across paid channels (Meta Google Ads YouTube Programmatic etc.)
• Strong working knowledge of Conversion APIs pixel/tag implementation GTM and attribution tools
• Experience building or managing a martech stack (CRM analytics automation reporting)
• Commercial mindset with the ability to connect marketing execution to business impact
• Collaborative energetic leader who thrives in cross-functional environments

WHAT DOES IT TAKE

Key Criteria

• Ability to apply industry knowledge market awareness audience research and analytical insights to develop a robust audience growth strategy
• Great communication skills with evidence this person is able to build relationships with stakeholders to bring them on the journey to deliver on time and on budget
• Experience building the customer journey across multiple digital touchpoints be it social newsletters podcasts branded websites
• Experience in hands-on paid marketing CRM strategies and automated customer journeys
• Ideally have experience developing and implementing ecommerce offerings that act to convert digital audiences to paying customers

NEXT STEPS

We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.