Senior Marketer, Creators HubSpot Media
Senior Marketer, Creators HubSpot Media
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Salary Not Disclosed
1 Vacancy
Job Description
POS-29712
*Please note: the application deadline is Monday October 13 at 5pm ET
Overview
Join HubSpots established Creator Program and help shape the future of B2B influencer marketing. For over 4 years the HubSpot Creator Program has invested in independent creators and publishers partnering with top voices across podcasting YouTube newsletters and social media. We believe in collaborating with leading B2B creators not just as brand sponsors but as true media partners.
Our current roster includes influential creators like Sam Parr from My First Million Ali Abdaal Leanne Elliott Matt Wolf Sonia Thompson and many more. While we have a dedicated team managing always-on partnerships were seeking a strategic marketer to establish and execute multichannel campaigns for key moments throughout the year.
What Youll Do
Strategic Campaign Planning
- Quarterly Business Alignment: Collaborate with HubSpots Platform Brand and Product Marketing teams to understand upcoming large tentpole campaigns.
- Campaign Development: Lead kickoff calls establish comprehensive campaign briefs and partner with the creator team to develop strategic media plans.
- Creator Strategy: Identify and recommend top creators to help achieve campaign objectives and reach target audiences.
- Integrated Planning: Develop comprehensive campaign and content strategies encompassing social posts newsletter sponsorships and YouTube sponsorships.
Stakeholder Management & Execution
- Presentation & Approval: Present strategic plans to internal stakeholders for feedback and approval
- Campaign Execution: Work alongside the creator team/agency partner to execute approved strategies including campaign briefs messaging guides creative briefs media plans and measurement frameworks
- Partnership Management: Secure creator partnerships maintain creator accountability for deliverables and ensure all influencer content aligns with campaign strategy and brand guidelines
Performance & Reporting
- Campaign Analysis: Monitor and report on overall campaign performance
- Stakeholder Communication: Provide comprehensive 7-day and 30-day wrap reports to key stakeholders
Campaign Focus Areas
Youll support high-visibility campaigns including:
- HubSpot product launches
- Major events like Inbound
- Strategic product partnerships with brands like OpenAI Canva Google Workspace and others.
What Were Looking For
Experience & Background
- REQUIRED 5 years of marketing experience with a focus on influencer marketing or agency account management
- REQUIRED Agency experience: Must have experience running end-to-end influencer marketing campaigns
- REQUIRED Ad Buying experience: Must have experience negotiating rates with creators
- Account management background with proven ability to manage multiple stakeholders and complex campaigns
Skills & Expertise
- REQUIRED Strong communication skills (this is a client-facing role)
- B2B Knowledge: Deep understanding of the B2B space and audience is a plus
- Strategic Thinking: Ability to develop and present strategic recommendations to senior stakeholders
- Communication Excellence: Outstanding writing relationship building and presentation skills
- Leadership Presence: Confidence to run a room and guide strategic discussions
- Industry Engagement: Active consumer of industry podcasts newsletters and B2B content; engaged with B2B audiences on LinkedIn
- Proactive & Accountable: Self-starter who takes ownership and drives results
- Collaborative: Strong team player who works effectively across departments
- Passionate About New Media: Genuine interest in creator economy and emerging media formats
- Manages Ambiguity
Role Characteristics
This position combines three key functions:
- Account Management: Managing creator relationships and stakeholder expectations
- Strategic Planning: Developing comprehensive campaign strategies and media plans
- Campaign Strategy: Executing integrated marketing campaigns across multiple channels
Team Support
Youll be supported by a team that provides:
- Data analysis and campaign measurement
- Creator sourcing and research
- Operational support for campaign execution (contracts comms documentation)
Why This Role Matters
This is a high-visibility position working with multiple stakeholders across HubSpot. Youll have the opportunity to shape how we approach influencer marketing at scale working with some of the most influential voices in B2B while supporting major company initiatives and product launches.
If youre a seasoned marketer who thrives in a fast-paced environment and is passionate about the intersection of marketing and creator partnerships wed love to hear from you.
Pay & Benefits
The cash compensation below includes base salary on-target commission for employees in eligible roles and annual bonus targets under HubSpots bonus plan for eligible addition to cash compensation some roles are eligible to participate in HubSpots equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills experience qualifications and other job-related reasons.
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpots compensation philosophy.
Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
At HubSpot fair compensation practices arent just about checking off the box for legal compliance. Its about living out our value of transparency with our employees candidates and community.
We know the confidence gapand impostor syndrome can get in the way of meeting spectacular candidates so please dont hesitate to apply wed love to hear from you.
If you need accommodations or assistance due to a disability please reach out to us using this form.
At HubSpot we value both flexibility and connection. Whether youre a Remote employee or work from the Office we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team youll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Germany Applicants: (m/f/d) - link to HubSpots Career Diversitypagehere.
India Applicants: link to HubSpot Indias equal opportunity policy here.
About HubSpot
HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software integrations and resources customers need to connect marketing sales and service. HubSpots connected platform enables businesses to grow faster by focusing on what matters most: customers.
At HubSpot bold is our baseline. Our employees around the globe move fast stay customer-obsessed and win together. Our culture is grounded in four commitments: Solve for the Customer Be Bold Learn Fast Align Adapt & Go! and Deliver with HEART. These commitments shape how we work lead and grow.
Recognized globally for our award-winning culture by Comparably Glassdoor Fortune and more HubSpot is headquartered in Cambridge MA with employees and offices around the world.
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Required Experience:
Senior IC
Employment Type
Full Time
