Site Marketing Associate, Shopbop
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Job Location:
New York City, NY - USA
Yearly Salary:
$ 54400 - 116300
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Department:
Job Summary
Shopbop is seeking a Site Marketing Associate to join the Site Marketing team. This role will support site forecasting performance reporting A/B testing and assist in executing segmentation strategies across Shopbops digital experience. As Shopbop continues to evolve its digital landscape this individual will help drive data-informed decisions and improve reporting workflows for our homepage and site experience. The right candidate will be analytically minded detail-oriented and able to translate data into clear insights. This role will work closely with CRM Web Content Development Tech Planning and Buying teams to support personalized experiences. The ideal candidate will have strong analytical capabilities and an interest in using data to enhance customer experience.
Key job responsibilities
Execute weekly monthly quarterly and annual reporting for the Site Marketing channel
Support the site forecasting process and provide inputs to inform content planning
Implement A/B tests and analyze results to support personalization initiatives
Help develop customer segmentation analyses to inform targeted experiences
Maintain performance dashboards tracking key KPIs including CVR RPC CTR
Analyze data to provide recommendations for homepage updates and optimization
Support cross-functional partners in measuring new personalization features
- Bachelors degree
- Experience with A/B testing
- Knowledge of Microsoft Office including Outlook Word and Excel
- 3-4 years of experience in eCommerce analytics digital marketing strategy or site optimization
- Strong proficiency in Tableau Adobe Analytics (or similar tools)
- Strong analytical and problem-solving skills
- Clear communication skills and ability to work with cross-functional partners
- Experience supporting performance reporting or forecasting functions
- Detail-oriented with strong organizational skills
- Ability to manage multiple priorities and meet deadlines
- Experience working in online retail preferably fashion or lifestyle
- Understanding of basic personalization concepts and customer segmentation
- Interest in customer experience and ecommerce optimization
- Experience supporting program execution and results analysis
- Familiarity with e-commerce best practices
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $54400/year in our lowest geographic market up to $116300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Key job responsibilities
Execute weekly monthly quarterly and annual reporting for the Site Marketing channel
Support the site forecasting process and provide inputs to inform content planning
Implement A/B tests and analyze results to support personalization initiatives
Help develop customer segmentation analyses to inform targeted experiences
Maintain performance dashboards tracking key KPIs including CVR RPC CTR
Analyze data to provide recommendations for homepage updates and optimization
Support cross-functional partners in measuring new personalization features
- Bachelors degree
- Experience with A/B testing
- Knowledge of Microsoft Office including Outlook Word and Excel
- 3-4 years of experience in eCommerce analytics digital marketing strategy or site optimization
- Strong proficiency in Tableau Adobe Analytics (or similar tools)
- Strong analytical and problem-solving skills
- Clear communication skills and ability to work with cross-functional partners
- Experience supporting performance reporting or forecasting functions
- Detail-oriented with strong organizational skills
- Ability to manage multiple priorities and meet deadlines
- Experience working in online retail preferably fashion or lifestyle
- Understanding of basic personalization concepts and customer segmentation
- Interest in customer experience and ecommerce optimization
- Experience supporting program execution and results analysis
- Familiarity with e-commerce best practices
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $54400/year in our lowest geographic market up to $116300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- MailChimp
- Business Management
- Constant Contact
- HubSpot
- Responsys
- Email Marketing
- Adobe Photoshop
- Social Media Management
- Copywriting
- Adobe Indesign
About Company
Free shipping on millions of items. Get the best of Shopping and Entertainment with Prime. Enjoy low prices and great deals on the largest selection of everyday essentials and other products, including fashion, home, beauty, electronics, Alexa Devices, sporting goods, toys, automotive ... View more
