Sales Manager Beverage Industry

French Bloom is the global leader in the super-premium category of alcohol-free sparkling 2025 the House received a strategic investment from LVMH marking the groups first incursion into the alcohol-free universe.

Voted Best Alcohol-Free Sparkling Wine in the World the brand has become the French reference for an elegant festive and inclusive alternative to traditional wines and champagnes.
A result of years of R&D and launched in October 2021 demand has brought French Bloom to more than 50 markets in less than 3 years. Founded by individuals with track records of success (former The Michelin Guide and Champagne Frerejean Freres) French Bloom is a fast-growing start-up that has taken the place as global market leader for the super-premium category of alcohol-free sparkling wines.

To continue its success and deliver its ambitious vision French Bloom is recruiting a SALES MANAGER based in New York Metro area to join our US team starting from September 2025.

POSITION OVERVIEW

The East Coast Sales Manager will be responsible for driving French Blooms commercial development across New York and the East Coast region focusing on high-visibility accounts in the F&B luxury hospitality and specialty retail sectors. This role requires strong knowledge of the wine spirits and alcohol-free beverage industry with a proven ability to build and maintain relationships with top-tier culinary and beverage professionals as well as understanding the 3-tier system and working closely with distributors and their sales team.

HOW WILL YOU MAKE AN IMPACT

MARKET DEVELOPMENT

• Develop French Bloom partnerships with high-visibility accounts including Michelin-starred restaurants luxury hotels and premium retailers in the New York Metropolitan area.

• Expand market penetration across East Coast territories in line with brand strategy.

RELATIONSHIP MANAGEMENT

• Build and maintain strong relationships with on-premise stakeholders (chefs beverage directors sommeliers) and key retail partners.

• Collaborate with distributor sales teams to align on sales transactions incentive programs and target accounts.

COMMERCIAL EXECUTION

• Define regional KPIs and route-to-market strategy with the US Vice President.

• Execute marketing and commercial plans across omnichannel accounts in coordination with the US Brand Director.

• Track activities sales performance and market trends through monthly reporting to US HQ.

BRAND ACTIVATION

• Partner with the marketing team to implement activations tastings and promotional events in NYC and East Coast markets.

• Provide training and brand education to distributor teams and account staff.

• Represent French Bloom on professional social media channels to amplify brand presence.

OPERATIONS & LEADERSHIP

• Maintain accurate records of retail and restaurant partners in CRM platforms.

• Manage assigned T&E budget responsibly.

• Provide guidance and support to future sales hires in the East Coast territory.