Senior Analyst, Digital Development (French Services) (TeleworkHybrid)

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Work at CBC/Radio-Canada

At CBC/Radio-Canada we create content that informs entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values which include creativity integrity inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting ever-changing industry Whether it be in front of the camera on air online or behind the scenes you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

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Why Join CBC/Radio-Canada

Digital is a key part of our present and our future. CBC/Radio-Canadas strategy is focused on becoming the first organization to provide a digital platform that delivers unique content and experiences for our audiences by telling stories that reflect who they are.

This is a hybrid position with a mix of in-office and remote work. Work arrangements will be discussed with hiring managers per departmental guidelines.

The Opportunity

The Digital Business Intelligence team is looking for a data analyst to support our ICI business line and the team in charge of our OTT platform.

This is a key role where you will work closely with business teams to identify their needs propose solutions provide relevant access to data and continuously monitor the digital properties under your responsibility.

You will be expected to transform raw data into strategic insights to understand user behaviour optimize our streaming platforms (websites apps and connected TVs) and measure the impact of our digital content.

Acting as a consultant you will provide recommendations both upon request and through automation and ensure your analysis aligns with the needs and road maps of our product teams and the various stakeholders with whom you collaborate including the Research UX Development and Strategy teams.

Your Responsibilities

Identify our audiences habits and needs and optimize their experience by:

Analyzing user behaviour and platform performance

• Analyze consumption data from all our digital platforms (website mobile apps and connected TVs) to identify consumption trends user profiles and viewing habits.

• Segment users based on their behaviour engagement level and life cycle on our digital properties.

• Conduct analysis based on product team needs and road maps to track and analyze key performance indicators (KPIs) like new subscriber acquisition churn rate customer lifetime value (LTV) and video engagement metrics.

• Analyze subscription data from Zuora to understand the performance of various offers promotions and billing cycles.

• Identify factors that influence subscriber retention and satisfaction.

Performing data analysis and modelling

• Identify clean up transform and synthesize large volumes of data using our Big Data environment (Databricks) or analytical tools (Adobe Analytics).

• Develop complex queries (SQL/Python/PySpark) and use notebooks for in-depth analysis and the creation of data models.

• Ensure the integrity quality and accessibility of data by collaborating with our Metrics and Big Data teams to establish measurement and ingest strategies for our data lake.

• Follow the development and production standards defined by the team while ensuring compliance with privacy laws and regulations.

Reporting and visualizing data

• Design develop and maintain Power BI dashboards with impactful visualizations a relevant data model and robust automation to make data accessible across the organization.

• Prepare clear and compelling reports that simplify complex concepts for various stakeholders.

• Translate your analysis into concrete recommendations for our content marketing and product teams to boost retention and loyalty.

• Regularly present your analysis and conclusions to a varied audience including product managers strategists media line directors marketing and communications managers and executives.

What You Bring

• Graduate degree in a relevant field (business intelligence e-commerce marketing statistics mathematics computer science etc.).

• At least two years experience as data analyst ideally in a digital environment.

• Strong proficiency with Power BI (visual design DAX and PowerQuery/M).

• Experience with a digital analytics tool (Adobe Analytics or Google Analytics).

• Experience with cloud computing platforms especially Databricks.

• Proficiency in SQL and Python (Pandas) for data manipulation; experience with PySpark an asset.

• Experience with subscription management platforms like Zuora an asset.

• Knowledge of the digital media ecosystem streaming and video-on-demand services (SVOD/AVOD).

• Proficiency with digital content performance concepts and engagement metrics.

• Intellectual curiosity analytical rigour and a keen attention to detail.

• Excellent communication and presentation skills with an ability to simplify complex concepts.

• Ability to translate analysis into clear strategic recommendations and act in a consultative role.

• Strong interest in digital and emerging technologies as well as a passion for collaborative work.

Candidates may be subject to skills and knowledge testing.

We thank all applicants for their interest but only candidates selected for an interview will be contacted.

As part of our recruitment process candidates who advance to the next

step will be asked to complete a background check. This includes:

• A mandatory Criminal record check.

• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our countrys diversity. Thats because we can only create and tell the stories that connect Canadians by having a workforce that mirrors the ever-changing makeup of our country. Thats why we as an employer value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued but also extend to and pervade all the services we provide as Canadas public broadcaster. For more information visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process please inform us as soon as possible by sending an e-mail to .

You are invited to consult and familiarize yourself with our Code of Conduct which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of the event that you become an employee it will be important to inform us as quickly as possible of any situation that because of your hiring constitutes or could appear to constitute a conflict of interest.

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