Content Writer – SaaS (Marketing)
Content Writer – SaaS (Marketing)
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2-4years
INR 300000 - 600000
1 Vacancy
Job Description
Job Description (JD)
Role Overview
Were hiring a creative detail-obsessed Content Writer to craft high-quality on-brand content for leading SaaS platforms. Youll turn complex product capabilitiesjourney orchestration segmentation offers and analyticsinto crisp stories that drive awareness adoption and customer success across channels: blogs social website email and journey templates. Youll collaborate with marketing product and design teams to ensure every asset reaches the right audience at the right moment in the customer journey.What Youll Do
- Plan write and manage content for marketing initiatives: blog articles social campaigns landing pages journey templates email sequences one-pagers product updates and case studies.
- Translate technical features (e.g. audience segmentation campaign workflows) into clear benefits for multiple personas (marketing ops campaign managers CMOs).
- Map content to customer journey stages with channel-specific adaptations.
- Partner with design to produce cohesive assets; provide tight briefs microcopy and story-driven narrative structures.
- Collaborate with product marketing to maintain positioning and messaging consistency; update assets as features evolve.
- Use analytics to monitor performance (traffic CTR activation demo sign-ups time-on-page) and iterate based on insights.
- Maintain brand voice and editorial standards; manage content calendars and contribute to campaign themes.
Requirements
Must-have Skills
- 24 years of content writing for SaaS/technology products preferably in MarTech/marketing automation.
- Proven ability to write for multiple channels (blog social web email in-product/journey templates) with consistent tone and voice.
- Strong research chops; able to interview SMEs and synthesize complex information quickly.
- Excellent editing/proofreading; command of structure clarity and narrative.
- AI-in-Workflow: Practical use of AI tools for ideation outlines first-draft acceleration repurposing snippets and SEO supportalways with human editorial judgment and compliance.
Good-to-have Skills
- Familiarity with marketing concepts (audience journeys offers personalization) and how content supports each stage.
- Basics of SEO (search intent on-page structure internal linking) and keyword research workflows.
- Experience working with analytics (Google Analytics Search Console or social insights) to inform content iteration.
Success Metrics
- Growth in qualified traffic and engagement on target assets.
- Content throughput against calendar SLAs while maintaining quality.
- Positive feedback from stakeholders and measurable impact on key KPIs.
Benefits
Benefits @ ProCreator
- Wealth-Building: ESOPs & SAR project/employee referral bonuses profit-sharing.
- Ergonomics: Top-tier chairs standing desks and training.
- Health & Wellness: Insurance up to INR 500000 subsidized gym full-body & eye check-ups.
- Upskilling: Courses professional development funds mentors and ProCreator Innovation Fund (PIF) up to INR 50000.
- Flexibility: Hybrid / in-office options.
- Team Retreats & wellness seminars.
- Mentorship & Leadership development; hackathons.
Required Skills:
We are looking for a creative and detail-oriented Content Writer with 2-3 years of experience ideally within the SaaS this role you will produce engaging and high-quality content across various marketing channels including social media campaigns blogs and journey templates. Your primary goal will be to communicate complex product features in a simple compelling manner to drive engagement and customer understanding. If youre passionate about content creation and have experience in supporting marketing initiatives for SaaS products wed love to hear from you! What You Need to Bring to the Table: Ability to create diverse content such as social media posts blogs email campaigns and journey templates that engage customers and enhance the product experience. Prior experience working with SaaS companies with the ability to simplify technical features into compelling stories for multiple audiences. A deep understanding of marketing content strategies particularly in relation to product marketing and customer journeys. Knowledge of writing for different platforms including social media blogs and website copy ensuring tone and voice are consistent and aligned with brand guidelines. Strong research skills to understand target audiences and develop relevant persuasive content. Familiarity with marketing automation tools and how content fits within customer journey maps. What You Will Do: Write and manage content for a SaaS products marketing initiatives including social media campaigns blog articles journey templates and other promotional materials. Develop content that clearly articulates product benefits and features tailored for different stages of the customer journey. Work with marketing teams to ensure all content aligns with the broader marketing strategy and helps drive customer engagement. Write journey templates that map out customer experiences delivering content that resonates with users at each touchpoint. Research industry trends and customer pain points to develop content that addresses the needs of the target audience. Collaborate with designers marketers and product managers to ensure content is cohesive with visual elements and adheres to brand voice. Monitor content performance using analytics tools and refine strategies based on engagement data and KPIs. Requirements Must-Have Skills: 2-3 years of content writing experience ideally for SaaS or technology products. Bachelors degree in English Communications Journalism Marketing or a related field. Proven ability to write for different channels such as blogs social media and product marketing. Strong editing and proofreading skills with attention to detail. Good-to-Have Skills: Familiarity with content creation for marketing automation tools. Basic knowledge of SEO and content marketing strategies for organic search. Understanding of content performance metrics and experience with tools such as Google Analytics or social media insights. Benefits Wealth-Building Opportunities: Benefit from ESOPs (Employee Stock Ownership Plans) and SAR (Stock Appreciation Rights programs) along with project referral employee referral bonuses and profit-sharing opportunities. Ergonomic Workplace: Experience comfort and productivity with top-tier ergonomic chairs standing desks and comprehensive training programs. Comprehensive Health & Wellness: Prioritize your well-being with health insurance coverage up to INR 500000 subsidized gym memberships and full-body and eye check-ups. Upskilling & Professional Growth: Unlock your potential with access to extensive learning courses professional development funds seasoned mentors and the ProCreator Innovation Fund (PIF) up to INR 50000. Flexible Work Arrangements: We offer the flexibility of working from the office as well as hybrid work arrangements. Team Retreats: Foster strong connections and emotional wellness through annual retreats focused on team-building. Supportive Culture: Thrive in an environment that values your feedback offers wellness seminars and implements policies supporting your emotional and intellectual growth. Mentorship & Leadership Development: Elevate your skills with mentorship programs participate in hackathons and access leadership development initiatives.
Employment Type
Full Time
