Sr. Manager Marketing Data Scientist
Sr. Manager Marketing Data Scientist
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Job Description
Ready to shape the future of work
At Genpact we dont just adapt to changewe drive it. AI and digital innovation are redefining industries and were leading the charge. Genpacts AI Gigafactory our industry-first accelerator is an example of how were scaling advanced technology solutions to help global enterprises work smarter grow faster and transform at scale. From large-scale models to agentic AI our breakthrough solutions tackle companies most complex challenges.
If you thrive in a fast-moving tech-driven environment love solving real-world problems and want to be part of a team thats shaping the future this is your moment.
Genpact (NYSE: G) is anadvanced technology services and solutions company that deliverslastingvalue for leading enterprisesglobally.Through ourdeep business knowledge operational excellence and cutting-edge solutions we help companies across industries get ahead and stay ahead.our teamsimplementdata technology and AItocreate tomorrow today.Get to know us atand onLinkedInXYouTube andFacebook.
Inviting applications for the role of Sr. Manager Marketing Data Scientist!
This role is instrumental in advancing data-driven marketing capabilities through the development and application of advanced analytics predictive models and statistical techniques. By uncovering deeper insights and future trends from complex customer campaign and business data this role enables client to deliver more personalised effective and measurable marketing strategies across business units.
Working closely with marketing managers product teams and senior stakeholders the Marketing Data Scientist translates business questions into analytical solutions providing robust evidence to inform and optimise marketing investment targeting and strategy. The role also brings innovation to the marketing analytics function introducing new methodologies and automation to drive continuous improvement and competitive advantage.
Responsibilities
Develop and deploy advanced statistical and machine learning models to support marketing personalisation customer segmentation propensity modelling and campaign optimisation
Conduct deep-dive analytics on customer journeys campaign performance and lifecycle marketing to uncover actionable insights and inform marketing strategy
Leverage large and complex datasets from multiple sources (digital CRM product customer interactions) to build predictive and prescriptive models that drive business outcomes
Partner with marketing product and technology teams to identify opportunities for data science applications and translate business problems into analytical solutions
Communicate complex analytical findings and model outputs to both technical and non-technical stakeholders using data storytelling to drive understanding and action
Contribute to the standardisation and automation of marketing analytics processes identifying and implementing scalable solutions
Stay abreast of industry developments and emerging technologies to ensure marketing analytics remains best-in-class
Ensure all analytics activities comply with data privacy security and governance standards
Qualifications we seek in you!
Minimum Qualifications
Relevant years of experience in a data science advanced analytics or similar role with demonstrable impact in marketing customer or commercial domains
Tertiary qualifications in a quantitative field such as statistics mathematics computer science data science or a related discipline
Proven expertise in developing validating and deploying machine learning and statistical models using Python R or similar tools
Hands-on experience with data wrangling feature engineering and working with large complex and unstructured datasets
Proficiency in data visualisation and storytelling with experience in tools such as Power BI Tableau or similar
Strong understanding of marketing concepts customer segmentation lifecycle marketing and campaign optimisation
Preferred Qualifications/ Skills
Advanced analytical thinking and problem-solving skills with the ability to design and execute complex analyses and models
Strong communication skills with the ability to explain technical concepts methodologies and results to non-technical stakeholders
Proven stakeholder management skills with experience working closely with marketing and business teams
High attention to detail accuracy and commitment to data quality
Ability to work independently as required and to manage multiple projects in a fast-paced agile environment
Proven ability to collaborate effectively with cross-functional teams
Demonstrated learning agility staying up to date with new tools techniques and industry best practices
Proactive mindset with a passion for innovation continuous improvement and driving business value through data science
Commitment to upholding data security privacy and ethical standards in all analytics activities
Why join Genpact
- Be a transformation leader Work at the cutting edge of AI automation and digital innovation
- Make an impact Drive change for global enterprises and solve business challenges that matter
- Accelerate your career Get hands-on experience mentorship and continuous learning opportunities
- Work with the best Join 140000 bold thinkers and problem-solvers who push boundaries every day
- Thrive in a values-driven culture Our courage curiosity and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress
Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.
Lets build tomorrow together.
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race color religion or belief sex age national origin citizenship status marital status military/veteran status genetic information sexual orientation gender identity physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity customer focus and innovation.
Furthermore please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a starter kit paying to apply or purchasing equipment or training.
Required Experience:
Manager
Employment Type
Full-Time
