Campaign Manager, Corporate Engagement and Workforce Solutions (CP)
Campaign Manager, Corporate Engagement and Workforce Solutions (CP)
Posted on :
05-10-2025
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1 Vacancy
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Job Description
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The Campaign Manager is a key member of WoodGreens Corporate Engagement and Workforce Solutions Team. We are seeking candidates with proven experience in B2B environments particularly within B2B SaaS IT services or digital product companies who are proficient in executing campaigns using modern sales and marketing technology stacks. This role is built for a results-oriented professional who understands how to run employer-facing campaigns that drive measurable engagement generate hiring leads and convert opportunities through data-driven tech-enabled outreach.
This role leads the campaign infrastructure that fuels WoodGreens employer outreach strategy. It is well-suited for someone with a background in B2B SaaS IT services or product-led campaigns who can balance targeting logic execution speed and measurable results.
What You Will Do
- Own and maintain the quality of the employer database ensuring all records are properly segmented based on ideal corporate profile (ICP) criteria
- Lead signal-based outreach campaigns that leverage employer intent hiring trends and local labor market signals
- Manage ICP and Account Based Marketing (ABM) campaigns across multiple employer sectors such as Construction Security Facilities Retail Automotive Healthcare and Financial sectors etc..
- Build and manage the MQL pipeline ensure contextual handoff to account executives and job developers and track conversion
- Create and monitor funnel metrics and report on lead progression from engagement to closure
- Act as a key connector between targeting strategy digital campaign execution and measurable employment outcomes
- Plan execute and manage multi-channel outreach campaigns across email LinkedIn social media and virtual events
- Design campaigns aligned with sector-specific hiring triggers workforce trends and employer engagement goals
- Build and maintain detailed campaign calendars that support program timelines and outreach priorities
- Craft test and optimize messaging email sequences subject lines and call-to-actions to improve open click and reply to rates
- Coordinate with employer-facing teams to deliver contextual warm handoffs and ensure campaign-to-conversation continuity
- Manage campaign workflows for pre- and post-event engagement including hiring fairs and employer webinars
- Build and maintain a high-quality pipeline of Marketing Qualified Leads (MQLs) through targeted outreach
- Share warm leads with Account Executives and Job Developers along with full campaign context intent data and engagement history
- Monitor MQL-to-SQL conversion performance and track lead outcomes (hires partnership rejections feedback loops)
- Implement feedback mechanisms to continuously improve lead quality handoff experience and message alignment
- Provide timely support to AEs or Job Developers with lead re-engagement additional outreach or segmentation adjustments
- Execute multi-step outbound campaigns using tools such as Apollo Instantly Lemilist or others
- Apply CRM platforms (e.g. HubSpot Salesforce or Microsoft Dynamics to be determined) to manage segmentation workflows and campaign reporting
- Integrate video prospecting tools (e.g. Loom Vidyard Sendspark to be determined) to enrich outreach methods.
- Use LinkedIn automation and InMail strategies for targeted connection building and B2B prospecting
- Leverage AI tools for lead scoring message personalization sequence generation and performance optimization
- Implement signal-based targeting using tools like Clay or Apollo or Zoominfo to identify high-intent employer accounts
- Use predictive and behavioral triggers to prioritize outreach and campaign timing
- Monitor and report on full-funnel campaign metrics including delivery bounce open reply MQL SQL and conversion rates
- Generate and maintain campaign dashboards outreach performance reports and improvement logs
- Document campaign playbooks maintain message libraries and support team-wide knowledge sharing
- Own the quality and structure of the employer database including segmentation enrichment and ICP alignment
- Prioritize leads and build employer segments based on industry company size intent signals and hiring trends
- Ensure data hygiene tagging consistency and CRM or equivalent infrastructure readiness for all campaign segments
- Compliance Equity and Process Optimization
- Ensure all outreach complies with privacy anti-spam and data usage regulations (e.g. CASL GDPR)
- Drive inclusive equity-focused messaging and representation in all external communications
- Contribute to campaign retrospectives and continuous improvement processes to refine strategy and execution
- Perform other related duties as required to support Go to Market strategy employer engagement or internal training
What You Bring to the Team
- Bachelors or masters degree major in Sales / Marketing or a related discipline
- 3 to 5 years of hands-on experience in B2B campaign management preferably in SaaS IT services or digital product organizations
- Demonstrated expertise using outbound GTM platforms including Apollo Zoominfo Instantly Smarleads and Lemlist along with proficiency in CRM systems such as HubSpot Microsoft Dynamics or Salesforce
- Demonstrated success in generating MQLs nurturing leads and driving conversion through the funnel
- Proficiency in ICP development segmentation logic and personalized campaign flows
- Familiarity with campaign analytics performance dashboards and lead scoring
- Experience supporting employer-facing teams through data-driven outreach and real-time handoff
What Will Set You Apart
- Prior exposure to staffing or workforce development is a plus but not mandatory.
- Results-driven highly organized and process-oriented
- Comfortable working across systems databases and reporting tools
- Strong written and verbal communicator with attention to tone clarity and impact
- Analytical and curious with the ability to spot trends and adjust campaigns accordingly
- Collaborative and able to work effectively with cross-functional teams
- Committed to inclusive outreach practices and equity in workforce access
- Quick to learn adaptable and solution-focused in fast-paced environments
WoodGreen is an equal opportunity employer. We are committed to providing an inclusive and barrier-free selection process and work environment. If contacted in relation to an employment opportunity please advise our People & Culture representatives at of the accommodation measures required. Information received relating to accommodation will be addressed confidentially.
This public job posting uses AI-powered tools to screen assess or select applicants.
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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