Sales Counselor

Position Summary:

A Sales Counselor is responsible for managing the daily operations of the community sales office with a primary focus on achieving sales and closing goals. This role involves showcasing homes delivering exceptional customer service and guiding prospects through the homebuying processfrom initial contact to closingwhile meeting or exceeding monthly sales targets within defined profit margins.

Responsibilities:

• Engage with prospects online and in person conduct model demonstrations identify buyer needs and guide them through the sales process from initial contact to closing.
• Proactively follow up on leads from various sources including self-prospecting referrals marketing campaigns and realtors using a consistent and organized approach.
• Support buyers through contracts financing options selection and construction; maintain regular communication ensuring a smooth closing experience.
• Build and maintain strong relationships with realtors and stay informed on competitive market activity through regular reporting and research.
• Ensure the model homes and sales center are presentable well stocked and operational handling all administrative duties as needed.
• Maintain accurate records in CRM (HubSpot) and complete all required reports related to sales activity appointments and community updates.
• Demonstrate integrity professionalism and collaboration working closely with the sales and marketing teams to enhance and optimize the customer experience.
• Achieve division and community-specific sales and production goals.
• Conduct competitive market analysis and shop the competition to assess market positioning.
• Complete Comparative Market Analyses (CMAs) on a monthly or bi-weekly basis.
• Ensure accountability for customer experience by monitoring and achieving Eliant Survey Scores and other division-determined goals.
• Develop and maintain a strong network of realtor contacts and industry connections.
• Attend and coordinate broker meetings as well as market-specific trainings to deepen understanding of the current market landscape.
• Proactively generate traffic through phone calls social media events and realtor outreach.
• Follow up on leads from multiple sources maintain consistent prospect communication and support self-prospecting activities.

Key Qualifications (example):

• High School Diploma or general education degree (GED).
• Valid Real Estate License (as applicable by State)
• 13 years of sales experience

• Proven ability to close sales and deliver strong customer service
• Excellent verbal and written communication skills
• Highly organized with strong follow-through and ability to manage multiple tasks
• Proficient in Microsoft Office (especially Excel) Windows and CRM systems such as HubSpot
• Quick to learn and adapt to new software and tools

Physical Requirements:

This role requires the ability to sit stand walk (including uneven terrain) bend reach climb stairs and lift or carry items up to 25 pounds. Candidates must have full-color vision adequate hearing and the ability to communicate clearly and type efficiently. Proficiency with computers including the use of a keyboard and calculator is essential.

Work is performed in both office and field settings. The primary environment is a sales office with a low to moderate noise level involving extended computer use paperwork and phone communication. The secondary environment includes active construction sites where conditions may involve moderate noise heat cold and inclement weather.

The position also requires operating a motor vehicle visiting jobsites regularly and reading construction plans. Because the role involves frequent public contact professional appearance and appropriate business attire are expected.

The physical demands and work environment characteristics described are representative of those that must be met by an employee to successfully perform the essential functions of the position. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Supervisory Responsibilities:

This position does not supervise other employees.

Travel Requirements:

A valid drivers license and active vehicle insurance is required at all times.

Safety Requirements:

This position is a safety sensitive position and includes tasks or duties that could affect the safety and health of the employee performing the task and others.

Disclaimer:
New Home Co. and Landsea Homes are equal opportunity employers. Candidates must be authorized to work in the United States. The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this role. Management retains the discretion to add modify or remove job duties at any time.