Brand Manager TENA
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Brand Manager TENA
For our office in Legnano (Milan) and within our BU Consumer Goods we are looking for a passionate Brand Manager for our TENA Brand reporting directly to the Senior Brand Manager TENA.
About the Role
Support the implementation of a Marketing Strategy for TENA Brand to meet established sales or market share targets.
What You Will Do
Local Markets brand owner overall responsible of Brand P/L brand building and profitable market share development
Leads annual BrandPlans:owns brand A&P and defines brand activation touch points in line with Global Guidance; responsibility forsufficiency and accuracy of A&P allocation & monitoring
Responsible of marketing local implementation usage of global material reduction of non-working in markets maximization ofDigital & Paid Media
Leads Brand & Innovation Campaign Activation tracking and corrective actions; for Product Innovation is responsible of achievingthe business case and leads and survives all phases including Phase In/ Phase Out distribution and brandactivation
Owns Brand Assortment Product Management and Pricing in line with Global Guidance; drives Assortment initiatives together withGlobal Partners (SC GPM GBIS PMI)
Expert in capturing Consumers and Customers Insights
Provides feedback to the Global Brand Strategy
Responsible for the Media Plan Strategy
Who You Are
University Degree in Business Management Marketing or a similar academic background
Minimum 2 years of previous experience in a marketing role background from the FMCG sector is a plus
Fluency in English
Media knowledge
Familiarity with Excel and Nielsen for Data Analysis
Team Collaboration and good communication skills
Proactivity in leading multiple projects at the same time
What We Can Offer
Our purpose Breaking Barriers to Well-Being provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity youll feel valued empowered to grow and challenged to achieve business results in a collaborative and open atmosphere.
Application End Date:
15 ott 2025Job Requisition ID:
Essity257163Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-be ... View more
