Growth Marketer 15507
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Job Location:
Cape Town - South Africa
Monthly Salary:
$ 2500 - 3000
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Position: Growth Marketer
Working Hours: 8:00 am to 5:00 pm US Pacific Time
Monthly Salary: USD 2500 to 3000 per month depending on experience
About the Company:
The company is a California-based startup transforming recycling into a modern transparent supply chain. Founded in 2016 the company helps brands meet sustainability goals by turning everyday locations into collection hubs and connecting them with recycling centers and manufacturers. Their software platform provides full visibility into material flows logistics and impact reporting making it easier for businesses to build circular supply chains. Backed by top investors and trusted by major brands like PepsiCo the company is scaling quickly and creating new opportunities at the intersection of technology supply chain and sustainability.
About the Role:
We are looking for a strategic yet hands-on Growth Marketer to help drive organic growth for our startup. This role is ideal for a creative growth hacker who thrives in fast-moving environments learns quickly and knows how to design and execute marketing programs with measurable results.
Your focus will start with organic channels (content social email web/SEO) with the opportunity to test and scale into paid media once strong signals are identified. Youll also collaborate with product to design a higher-converting website and with sales to produce compelling collateral that accelerates customer acquisition.
Key Responsibilities
- Content Marketing:
Develop and execute content strategies (blogs case studies thought leadership video infographics etc.) that drive awareness engagement and lead generation. - Social Media Marketing:
Build and manage organic social campaigns across relevant platforms. Identify where our target B2B and future B2C audiences spend time and craft content that resonates. - Email Marketing:
Design test and optimize email campaigns and nurture flows to engage prospects and customers. - Website & Landing Page Optimization:
Improve website UX and conversion rates by creating and iterating on landing pages messaging and calls-to-action. - Sales Enablement:
Create collateral for the sales team (e.g. one-pagers decks videos) to improve conversions and accelerate the pipeline. - Growth Strategy & Experimentation:
Own experimentation across organic channels test hypotheses quickly and double down on what works. - Market Understanding:
Deeply understand our two-sided marketplace:- Suppliers (hotels stadiums universities casinos hospitals etc.) who sell recycled materials.
- Brands (Pepsi Coke Red Bull MolsonCoors AB InBev etc.) who buy back those materials.
Tailor messaging and content strategies to both groups.
What Were Looking For
- Proven experience driving organic growth in B2B environments.
- Strong ability to create content across multiple formats (written visual video).
- Experience in sales enablement content creation.
- Analytical and data-driven mindset with a bias for testing and learning.
- Self-starter who thrives with limited direction and can bring fresh ideas.
- Creative thinker with a growth hacker mentalityalways experimenting iterating and scaling.
- Comfortable speaking to B2B audiences with flexibility to adapt for B2C in the future.
- Hands-on execution skills combined with the ability to set strategic direction.
Key Skills
- Business
- Marketing
- User Interface
- Web Content
- A/B
- Communication
- CRM
- Paid Search
- HTML
- Project Management
- Content Marketing
- Email Campaigns
- ROI
- Digital strategy
- Analytics
About Company
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