Brand & Marketing Manager
Share
Job Location:
Cape Town - South Africa
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Who we are:
Mama Money is a growth-stage fintech startup working to help migrant workers in South Africa send money home. Since 2015 we have been providing reliable remittances at a socially fair price to those who need it most.
Mama HQ is in beautiful Cape Town South Africa. We are 140 people strong (and counting) from 19 countries across Africa Asia the UK and Europe. Our culture is built around the well-being of our team membersand making a difference in our communities. Just be lekker! personifies our approach to work: we trust the wisdom of our talented and diverse team to do what is best for our customers and get the job done responsibly without pedantic policies.
Weve been around since 2015 and have earned a few accolades along the way made some new friendsand expanded our reach. Weve had some great times and some tough times but we continue to focus on helping people and making things easier for our customers.
Mama Money is evolving from a remittance service into a full-service financial ecosystem where customers can send manage and grow their money with confidence. Were looking for a strategic creative and results-driven Brand & Marketing Manager to lead this evolution driving brand equity customer trust & measurable growth through integrated through-the-line campaigns.
Reporting to the Head of Digital & Marketing you will collaborate closely with product operations and design teams to ensure alignment across commercial digital and brand initiatives. Your mission is to position Mama Money as a trusted end-to-end financial partner. Youll balance brand storytelling & trust building with data-driven acquisition and retention across both online and offline channels.
As our Brand and Marketing Manager you will:
- Lead & own the repositioning of Mama Money from a remittance service to a full-service financial ecosystem shaping our brand story for customers & communities.
- Define and communicate the brand identity positioning and messaging across all products and services.
- Act as a brand ambassador ensuring alignment and advocacy internally and externally with consistency across all touch points: App Website marketing and in-store packaging.
- Plan and execute integrated through-the-line (TTL) campaigns that drive brand awareness customer acquisition and cross-sell/upsell of existing customers.
- Develop strategies to maximise engagement retention and lifetime value rooted in brand trust & customer insights.
- Track measure and optimise ROI across digital and predominantly offline channels including billboards print and events.
- Manage our social media coordinator developing ideas to reach and educate our varied customers across all our products and nuances.
- Collaborate with teams to advocate for customer-focused product improvements and operational support.
- Manage agencies and vendors to deliver high-impact campaigns on time on budget and on brand.
- Conduct market research customer segmentation and competitor analysis to guide growth and brand strategy.
- Support agent network marketing and digital acquisition initiatives to ensure a strong competitive value proposition.
- Bring energy creativity and fun while making a real impact!
In your first 90 days at Mama Money you will:
- Align stakeholders on Mama Moneys refreshed brand positioning and narrative.
- Audit current campaigns social media and customer touch points identifying immediate opportunities for consistency acquisition engagement and cross-sell.
- Build strong relationships with product operations digital and design teams and establish efficient workflows.
- Gather customer and market insights including agent network feedback and digital analytics to inform brand and growth strategy.
- Establish performance tracking for acquisition retention engagement and ROI and present a short- to medium-term roadmap for campaigns and initiatives.
- Develop a robust plan to measure offline marketing activities resulting in a clear strategy as to where offline marketing spend should be allocated.
About you:
- You have experience managing and growing the commercial side of a retail or financial services business or have supported teams doing so in the past.
- You understand both physical and digital distribution customer acquisition and strategies for retention & engagement as well as how to track the right metrics.
- You bring brand-building experience - shaping identity positioning and campaigns - not just executing marketing tactics.
- You know how to connect storytelling to commercial outcomes across ATL BTL and TTL campaigns.
- You bring strong communication skills solid managerial ability and a sharp commercial mindset.
- Youre motivated by growth and performance and care about finding smarter more efficient ways of working.
- Youre collaborative respectful and kind; you know the best results come from working well with others.
- Youre excited to be part of something bigger and to contribute to scaling it further.
- You care about the communities we serve and want your work to reflect that.
- It would be a bonus if: You have worked within the fintech space or at a rapidly scaling startup.
Why Mama
At Mama Money were not just a company - were a movement. Everything we do is driven by one purpose: to make life better for our customers and the communities we serve. Our customers are our heartbeat and they inspire every step we take.
Were all about making it easy. No red tape no hassle. Just simple seamless experiences that put people first were here to make things easier faster and better for you.
We believe in giving it a go and then giving it another go if we have to! Were a team of doers dreamers and innovators who arent afraid to break the mold. We take bold steps experiment with fresh ideas and never stop learning.
At Mama Money we own it and we mean it. We take responsibility for our actions our results and how we show up every day. No passing the buck here. We approach every challenge with grit passion and determination.
Heres the best part: Mama Money is a place that truly cares. We care about the trust our customers place in us. We care about our amazing team who bring their best every day. And we care about making an impact in the world doing the right thing no matter what.
When you join Mama Money youre joining a community. Were a passionate down-to-earth crew that works hard and celebrates wins along the way. We take our work seriously but we dont forget to have fun while we do it.
So if youre ready to make a real difference take on exciting challenges and grow in a place where youre valued and supported then Mama Money is the place for you. Lets make an impact together.
Mamas values:
1. Making it easier for our customers
2. Give it a go
3. Just own it
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Manager
Key Skills
- Business Development
- Graphic Design
- Communication Strategies
- CRM
- Online
- Market Research
- Project Management
- SEO
- Content Marketing
- ROI
- Creative concepts
- Actionable Insights
- KPI
- Analytics
About Company
Enjoy safe, fast and reliable international money transfers from South Africa with Mama Money. Download our free app and send money online in minutes.
