Digital Platforms & Campaigns Specialist
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Job Location:
Yearly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
About the Organization
At Ronald McDonald House British Columbia and Yukon we envision a province where families stay close to their sick children. Today 2 out of 3 Canadians live in a city or town without a childrens hospital. Our Mission is to give sick children the healing power of being together with family.
As a champion of family-centered care we enable access to childrens hospitals by providing families with sick children accommodation meals and wellness programs that support their emotional and physical well-being.
Since opening our first 13-bedroom House in Vancouver in 1983 Ronald McDonald House BC & Yukon has continued to grow to meet the rising need for 2014 we opened a new 73-bedroom House on the grounds of BC Childrens Hospital along with a 2000 sq. ft. Ronald McDonald Family Room inside Surrey Memorial 2025 we expanded once again opening a new Ronald McDonald House Family Room at Royal Inland Hospital in Kamloops bringing comfort care and a place to rest to families in the BC Interior. We are also opening a new Ronald McDonald House Family Room in Prince George at University of Northern British Columbia later this year to serve families in Northern BC.
As the second-largest Ronald McDonald House in Canada and one of the largest in the world we are planning for even greater impact. With exciting expansion plans underway we aim to double our capacity and impact across BC and the Yukon over the next five years ensuring even more families can stay close when it matters most.
Our team is the backbone of this mission; serving families supporting volunteers and donors and helping spread awareness every single day.
The Digital Platforms & Campaigns Specialistplays a key role in strengthening Ronald McDonald House BC & Yukonsdigital and campaign capacity. This role blends technical execution withcollaboration overseeing websites and fundraising microsites email campaignspaid digital and analytics to ensure our tools and campaigns are optimizedinsightful and impactful. By supporting fundraising and marketing initiativesacross platforms the Specialist helps connect more donors and communities tothe mission of keeping families close.
Key Responsibilities:
Digital Platforms & Campaign Execution
- Build and maintain Ronald McDonald House website and fundraising microsites (Raisely Givergy Fundraise Up etc.).
- Manage email marketing including segmentation deployment and CASL compliance.
- Support annual capital peer-to-peer and event campaigns through digital deliverables across email web and social channels.
- Develop and manage paid social media campaigns when executed in-house and collaborate with agencies on digital advertising.
Analytics & Reporting
- Leadanalytics and reporting across email social website fundraising platformsand paid media.
- Createdashboards and reports (GA4 Looker Studio etc.) with actionable insights forthe team and leadership.
- Monitorand optimize campaign performance using data-driven recommendations.
- Coordinate with media partners and agencies to deliver assets monitor placements and track results.
- Support community-facing advertising campaigns and sponsorship activations to maximize visibility.
Collaboration & Team Support
- Serveas liaison with digital and media agencies ensuring deadlines and deliverablesare met.
- Workwith the Marketing Manager to integrate family stories and donor content intodigital campaigns.
- Support events and community fundraising teamsby building and managing event-related digital platforms.
JobSpecific Competencies and Skills
- Collaborative andmission-driven: You work effectively across teams andwith external partners valuing different perspectives and putting the missionfirst.
- Proactive andresults-oriented: You take initiativemanage multiple priorities and drive campaigns to completion.
- Strong communicator: You build clear respectful relationships with agencies vendors andcolleagues and adapt your style to different audiences.
- Detail-oriented andorganized: You balance technical execution withaccuracy and reliability under tight timelines.
- Analytical and curious: You translatedata into insights ask the right questions and recommend improvements forfuture campaigns.
- Technically agile: You are comfortablelearning and adapting to evolving digital platforms and fundraising tools.
Experienceand Educational Requirements
- 35 years of experience in digital marketing campaign execution or related roles.
- Experience with paid social campaign development and analytics.
- Hands-on experience with websites and fundraising platforms (WordPress Raisely Givergy Fundraise Up preferred).
- Proficiency with email marketing platforms (e.g. Mailchimp Campaign Monitor or equivalent).
- Knowledge of Google Analytics (GA4) Google Ads Grant and reporting tools (Looker Studio etc.).
- Familiarity with design and social media management tools (e.g. Canva Sprout Social).
- Understanding of CASL and digital consent best practices.
- Post-secondary education in marketing communications or related field or equivalent professional experience.
- Nonprofit fundraising or campaign experience considered an asset.
What We Offer
- The opportunity to make a meaningful difference for families from across BC and the Yukon.
- Competitive salary and benefits package including extended health coverage RRSP matching generous PTO including vacation personal days wellness days summer Fridays and your birthday off.
- A flexible work environment including a hybrid remote structure.
- A collaborative and supportive team culture committed to impact and innovation.
Disclaimer
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities duties and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time as needed.
Please note: all successful candidates will be required to undergo a vulnerable sector criminal record check.
Required Experience:
IC
Key Skills
- Civil
- Bidding
- GIS
- Capital Market
- Cement
- Agricultural
About Company
About the Organization At Ronald McDonald House Charities® British Columbia and Yukon (RMH BC), we envision a province where families stay close to their...
