Social Media Director, Good Housekeeping

Good Housekeeping is seeking a strategic creative and data-driven Social Media Director to lead the brands presence across platforms and drive meaningful audience engagement and growth. Reporting to the Editor-in-Chief this role will shape the future of Good Housekeepings social identity overseeing innovative strategies that strengthen the brand expand its reach and foster deep connections with both loyal readers and new audiences.

Hearst Magazines portfolio of more than 30 iconic brands in the Cosmopolitan ELLE Esquire Good Housekeeping Harpers BAZAAR and Popular Mechanics inspires entertains and builds new and bold experiences for an engaged and growing audience across digital video social and print reaching nearly 130 million readers and site visitors each month. With sophisticated content creation cutting-edge technology and industry-leading data capabilities we make media and products that move people across all platforms. We are a global media company that publishes nearly 200 magazine editions and 175 websites around the worldand together we are shaping whats next.

• Lead social media strategy and execution across platforms including Instagram TikTok Facebook X Pinterest and emerging channels.
• Oversee day-to-day social publishing ensuring all content reflects the brands voice editorial mission and visual identity.
• Manage mentor and support the social media team to deliver best-in-class content and measurable results.
• Develop innovative social-first campaigns and franchises to support editorial tentpoles brand initiatives membership programs (GH) newsletters and branded content.
• Partner with editorial video and creative teams to package content for maximum performance and resonance on each platform.
• Translate analytics and performance insights into actionable strategies that drive growth engagement and conversions.
• Experiment with new formats trends and tools to keep Good Housekeeping at the forefront of digital innovation.
• Represent social interests within cross-departmental conversations ensuring strategies align with brand and business objectives.

• 7 years of professional experience in social media strategy ideally within media lifestyle or consumer brands.
• Proven track record of growing and engaging audiences across multiple social platforms.
• Deep expertise in platform best practices analytics tools and emerging trends.
• Strong editorial sensibility and storytelling ability with a knack for adapting content across formats.
• Experience managing and mentoring teams in fast-paced collaborative environments.
• Passion for Good Housekeepings mission and audience with the ability to balance editorial integrity and business priorities.
• Creative thinker who is both strategic and execution-focused able to manage high-visibility projects with clarity and impact.
• This position is based in New York City with a hybrid schedule (in office 3 days per week).

• Work with the Best: Collaborate with top-tier professionals across media advertising tech fashion lifestyle and publishing shaping the future of these dynamic industries.
• Grow Your Skills: Unlock your potential with access to innovative training programs immersive workshops and exclusive industry events.
• Work-Life Harmony: Enjoy the flexibility of hybrid work empowering you to balance professional success with personal priorities.
• Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical dental and vision insurance from Day 1.
• Plan for Your Financial Future: Enjoy competitive financial perks including a 401(k) plan with a generous company match.

The base salary for this role is between $116000 - $140000. The actual base pay offered is dependent upon many factors such as: transferable skills work experience business needs and market demands. The base pay range is subject to change and may be modified in the future.

Hearst is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability protected veteran status or any other characteristic protected by law.