Service Lifecycle Marketing Manager
Service Lifecycle Marketing Manager
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Job Description
Are you a current Elekta employee
Please click here to apply through our internal career site Find Jobs - Elekta.
Want to join a team with a mission to improve and save lives
We continually look for motivated and skilled individuals who are interested in supporting our customers healthcare professionals who use our products to help patients and their communities.
We currently have the following opportunity available - please contact us for more details!
Elekta - Hope for everyone dealing with cancer
In our world billions of people millions of cancers diagnosed each year. For everyone its personal. Behind every treatment lies a story a family a future.
Behind every patient clinic and care provider are real complexities real needs and a united purpose. Were not intimidated were inspired because every difference from the smallest tumor change to the greatest clinical challenge is a chance to innovate together and advance care. Thats why were here. With you. To set the new standard of care making a meaningful impact on lives for a world of difference.
Provide exceptional service and seamless execution across the customer journey
Step into a role where your work directly enhances patient care and clinical excellence. At Elekta our Services team is driving value in radiation oncology through Elekta Care the most comprehensive and data-driven service offering in radiation oncology delivered in a personal way. From proactive maintenance and lifecycle upgrades to expert implementation and peer-to-peer training Elekta Care ensures minimized clinical downtime and maximized patient throughput. Join us and be part of a team that empowers healthcare providers with the tools support and insights they need to deliver life-changing treatments.
Were looking for a Service Lifecycle Marketing Manager who sits within the Central Services Marketing team and is based in Region Europe. A successful candidate will be responsible for
the end-to-end lifecycle management of the Service Portfolio including but not limited to lifecycle services (Upgrades HW/SW Tech Refresh Obsolescence) educational (Peer-to-Peer) and professional services (e.g. site planning radiation shielding go-live support).
What youll do at Elekta
This person is responsible for developing and executing marketing strategies that maximize customer engagement satisfaction and revenue throughout the entire lifecycle of service offerings. This role combines strategic marketing with hands-on operational excellence supporting the full lifecycle of services. This roles bridges product/service development and market adoption ensuring that each stage of the customer journey is optimized for value retention and growth.
Your role will include (but not limited to):
New Service Introductions:
Conduct research and analysison trends and new lifecycle service concepts to inform marketing strategies and operational decisions.
Identify and implement offeringsthat contribute to lifecycle business growth and customer value (business case development opportunity assessment customer needs assessment).
Lead go-to-market planning execution and strategyfor new service introductions including global launch plan messaging and sales enablement.
Lifecycle Management:
Define a clear and compelling visionfor the service lifecycle portfolio.
Responsible for lifecycle management(including phase-in and phase-out) and market readiness as part of New Service Introduction Process (NSI). Ensure completion of appropriate deliverables and knowledge transfer.
Oversee the full lifecycle of service offerings from launch to renewal and retention ensuring value delivery at every stage.
Oversee overall positioning and pricing tailoring approaches to different markets and customer segments.
Drive service contract renewals upgrades and customer loyalty programs.
Strategy & Planning:
Develop and execute comprehensive marketing strategiesfor service portfolios aligned with business objectives and market trends.
Analyse market trends customer insights and competitive landscapesto inform lifecycle marketing initiatives.
Campaigns & Communications:
Develop compelling service positioning messaging and value propositionstailored to customer needs and competitive advantages.
Plan and execute integrated marketing campaigns(digital print events PR) to promote service offerings and drive customer engagement.
Sales Enablement:
Create and distribute sales tools training materials and collateralto support the sales team in communicating service value (e.g. sales collateral presentation customer-facing content).
Collaborate with sales product and regional marketing teamsto ensure alignment and successful execution of marketing strategies.
Collaboration Support:
Provide services and installed base marketing expertiseto regional activities and co-strategize marketing programs with regional teams.
Participate in regular marketing meetingsand support high-level sales and internal training as .
Orchestrate cross-functional activitiesto design service products that deliver new value in new ways for customers. Translate the converged service portfolio strategy into defined service products/offerings. Partner and align with regional leaders other category product management leaders and service delivery management on an integrated roadmap in early-stage ideation to ensure the effective delivery of all services.
The right capabilities
Excellent downstream marketing skills.
Ability to work collaboratively in cross-functional global teams.
Strong interpersonal skills and stakeholder management experience.
Self-motivated and able to work both independently and as part of a team.
Ability to communicate in business marketing and product management user terms
Self-motivated and committed to best practice solutions.
What youll bring
*We encourage you to apply even if you dont meet every requirementyour unique skills and experiences might be exactly what were looking for!
Bachelors degree in Marketing Business Healthcare Administration or related field; advanced degree preferred
3-5 years of experience in downstream marketing with a proven track record of managing service portfolios or a lifecycle portfolio.
Strong understanding of healthcare industry regulations is advantageous customer journey mapping and digital marketing tools.
Experience with CRM marketing automation and analytics platforms.
Fluency in English; additional languages are a plus.
What you will get
In this role you will work for a higher purpose; hope for everyone dealing with cancer and for everyone regardless of where in the world to have access to the best cancer addition to this Elekta offers a range of benefits depending on the location where you apply.
Please note that for all locations working in a hybrid model (3 days in the office) is .
Hiring process
We are looking forward to hearing from you! Apply by submitting your application and résumé in English via the Apply button. Please note that we do not accept applications by e-mail.
Your Elekta contact
For questions please contact the responsible Global Talent Acquisition Partner Joanna Kozyra at
We are an equal opportunity employer.
We are an equal opportunity employer. We evaluate qualified applicants without regard to race color religion sex sexual orientation gender identity genetic information national origin disability veteran status or any other protected characteristic
Required Experience:
Manager
Employment Type
Full-Time
