System Manager of Content Marketing
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Job Location:
Englewood, CO - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Where Youll Work
Job Summary and Responsibilities
This is a remote position.
Job Summary / Purpose
The Content Manager plays a strategic role in shaping and maintaining a consumer-first digital content experience across and related digital platforms. This individual brings strong editorial judgment a deep understanding of web content strategy and expertise in Adobe Experience Manager (AEM) to support content planning review and optimization. Working collaboratively with regional teams marketing UX and development partners the Content Manager ensures that all content (whether web campaign or social) is aligned with brand standards consumer expectations and business goals.
Key Responsibilities
- AEM Competency:
Leverage in-depth knowledge of Adobe Experience Manager (AEM) to inform decisions around content structure tagging components and workflows. Provide guidance to teams on platform best practices that enhance content strategy and experience.
- Web Content Strategy & Oversight:
Evaluate and oversee web content across to ensure clarity consistency brand alignment and consumer relevance. Collaborate with regional teams to review content requests and prioritize updates based on strategy structure and impact.
- Editorial Development for Campaigns:
Contribute to or review content for multimedia content including web video blog email social media as well as integrated marketing campaigns. Ensure all messaging is patient-first clear and consistent with our brand tone and voice.
- Performance-Driven Optimization:
Analyze content performance using available tools and analytics. Translate insights into actionable improvements that enhance content quality engagement and conversion.
- Quality Assurance:
Ensure content across platforms adheres to editorial guidelines and accessibility standards. Maintain a consistent brand voice that resonates with a broad and diverse consumer audience.
- Stakeholder Communication & Support:
Act as the primary content liaison for internal stakeholders post-intake clarifying requirements aligning on goals and driving execution.
Job Requirements
Required Education and Experience
- Bachelors degree required in marketing communications digital media and/ or related field.
- Minimum of eight (8) years of progressive experience in digital content management content strategy or copywriting with a strong preference for experience in health care or other highly regulated industries.
- Minimum of five (5) years in a leadership capacity driving the development and execution of enterprise-level content strategies that align with organizational objectives enhance consumer engagement and support measurable business outcomes.
- Adobe Certified Expert AEM Sites (or equivalent certification)
- Familiarity with SEO UX writing principles and content performance metrics.
Required Experience:
Manager
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
About Company
Dignity Health provides compassionate, high-quality, affordable health care services throughout Arizona, California and Nevada. Schedule an appointment today!
