Marketing Manager

IMI plc

We are a global specialist engineering company that creates breakthrough solutions. We are curious and like to solve problems partnering with our customers to solve the demands of today and prepare for the challenges of tomorrow. We embrace innovation and care about outcomes that are good for business everyday life and making a better world creating lasting impact for everyone.
We design build and service highly engineered products in fluid and motion control applications. We focus on five market sectors: Industrial Automation Process Automation Climate Control Life Science and Fluid Control and Transport.

Role Overview

The Marketing Lead will play a critical role in developing and executing marketing strategies to drive brand awareness lead generation and sales growth across North and South America. This position requires a creative and analytical marketer with a proven track record of managing successful campaigns organizing events and driving brand awareness via digital marketing. The ideal candidate will have experience in B2B marketing strong project management skills and the ability to work effectively in a cross-functional team.

Key Responsibilities

• Strategic Marketing
  • Develop and implement local marketing plans customized for the Americas to support growth
  • Be proactive & supportive to local sales team by increasing brand awareness by driving leads and educating customers
  • Prepare regular performance reports including measuring of KPIs for reporting and managing budget for marketing
• Digital Marketing
  • Responsible managing Americas content for website
  • Lead all ad placements (keyword search for SEO/SEA and performance analysis)
  • Implement locally the marketing automation journeys in the Pardot platform
  • Manage regional social media channels
• Channel Marketing
  • Manage wholesaler communication and trade media
  • Work with key partners for joint marketing
• Event Management
  • Organize and participate in industry trade shows conferences and webinars to promote the companys products and services.
  • Manage event logistics including booth design promotional materials and post-event follow-up.
• Brand Management
  • Maintain and enhance the companys brand identity across all marketing channels.
  • Ensure consistent messaging and branding in all marketing communications.
• Training Department
  • Oversee branding scheduling and appearance of external training programs and facilities

Critical Competencies for Success

• Bachelors or masters degree in digital marketing/communications or equivalent.
• 3 years of related marketing campaigns & communication experience ideally in with manufacturing and experience within an international company
• Strong consultative marketing approach to effectively engage with sales and channel partner community (wholesalers).
• Customer-oriented with trade marketing and eCommerce experience are required.
• Highly organized at managing multiple projects working independently with limited supervision and team player.
• Strong communication skills written and oral.
• Fluent in English; some Spanish or Portuguese is a plus.
• Knowledge of Pardot and Salesforce is preferred.

What IMI Can Offer You

Pay range: $100k - $120k

Within this range individual pay is determined based on skills experience and qualifications relative to the job requirements. Base pay information is aligned with market location and may be subject to prevailing wage laws if applicable.

At IMI one of our top priorities is to create an inclusive culture of health. We strive to remove barriers to care (whether that be physical or financial) and in doing so we offer choice for all your health and wellbeing needs.

See below for a general overview of our amazing perks and benefits:

• Multiple health plans to choose from: HMO PPO and High Deductible Health Plans with a low-cost share
• Best-in-class 401K plan with zero vesting and up to 6% contribution matching
• 14-week maternity leave at full pay following one year of service (Adoption benefits are equivalent)
• 4-week paternity leave at full pay following one year of service (Adoption benefits are equivalent)
• Employee Resource Groups that offer community and support like our Pride Network and Network of Women groups
• PTO encompassing inclusive holidays
• Career Development opportunities (IMIs Catalyst Program)
• Employer contribution for Health Savings Account and in many cases free virtual telemedicine and teletherapy.
• Mental Health and wellness programs to support you and your family
• Full suite of voluntary benefits to tap into including but not limited to: Critical illness insurance hospital indemnity legal insurance identity theft protection and pet insurance or home & auto insurance through our discount advantage platform
• Short & long-term disability as well as basic life insurance at 2x your basic salary at no cost to the employee
• Free financial advisors webinars and classes through Charles Schwab
• Annual Employee Stock Purchase Plan with option to purchase IMI shares at a reduced employee only price - no opportunity to lose only to profit or refund your investment 100%

Benefits plans change year over year but we have guiding principles in place to ensure our employees have the tools and resources available to stay connected and up to date

Health & Safety

The physical demands described within the Key Duties & Responsibilities section of this job description are required to perform the essential functions of this position. Reasonable accommodation may be made for individuals with disabilities. Please contact your local HR representative to discuss the specific Work Conditions and Physical Requirements of this role.

Health Safety and Environmental Duties At IMI we are all personally committed to protecting our people minimizing our impact to the environment the communities we operate in and our company. All members of our workforce have the duty to ensure the health safety and welfare of themselves others and the environment. Every employee is expected to follow all HSE operating procedures also to challenge any observed behaviors or unsafe acts.

Code of Ethics

IMI requires the highest standard of ethics in all business dealings particularly with customers suppliers advisors employees and the accordance with the IMI Way: Our Code of Responsible Business.

Changes to This Job Description

IMI may amend this job description in whole or part at any time.

IMI is an equal opportunity employer. Qualified applicants will be considered without regard to age race creed color national origin ancestry marital status affectional or sexual orientation gender identity or expression disability nationality sex or veteran status.